Ad Age MediaWorks

Ad Age MediaWorks http://www.newsletterarchive.org/from/Ad+Age+MediaWorks Latest archived newsletters for sender "Ad Age MediaWorks" http://www.newsletterarchive.org/i/nla_logo.gif Newsletterarchive.org http://www.newsletterarchive.org/ 142 39 Latest archived newsletters for sender "Ad Age MediaWorks" Newspapers and Yahoo Making Money; Gleeful Dobrow; You! You Rock!; It's Ad Age's MediaWorks <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td align="center" style="border-top:2px solid #ddd; border-bottom:2px solid #ddd; padding:2px 0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck1" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962760.jpg" border="0"></a>  </td> </tr> <tr> <td> <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" height="105" valign="top" style="line-height:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck2"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962761.jpg" width="447" height="105" border="0" alt="" /></a></td> <td width="300" bgcolor="#eeeeee" height="105"> <table width="266" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td height="90" valign="middle"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962762.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;" height="15"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962763.jpg" alt="" /></td></tr> </table> </td> </tr> </table> </td> </tr> <tr> <td height="43" bgcolor="#efefef"> <p style="padding:0 0 5px 20px; margin:0; font:11px Georgia, 'Times New Roman', Times, serif;"> <a style="font-weight:bold; color:#000; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck4" target="_blank">More from Ad Age:</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck5" target="_blank">Creativity</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck6" target="_blank">AdAgeChina</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck7" target="_blank">Bookstore</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck8" target="_blank">Jobs</a>   <a style="font-weight:bold; color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck9" target="_blank">Sign up for E-mail Newsletters</a> </p> </td> </tr> <tr> <td> <table width="747" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" valign="top"> <table width="447" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="5" style="line-height:0;"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962764.jpg" alt="" /></td></tr> </table> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;"> </td></tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Friday <span style="color:#f00"></span> May 22, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck11" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck21" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Some Newspapers Booking Local Ads Online Thanks to Yahoo</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Consortium Has Sold Nearly $50 Million So Far</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- There are fronts where newspapers are holding their ground or even advancing a bit, such as the push to <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck23" title="Fine on Media: Encouraging Signs for Newspapers" class="body" target="_blank">wring more money</a> out of print readers. Now newspapers are reporting success with another intriguing industry effort, chasing local advertising with technology and ad inventory from <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck24" title="Google, Yahoo Become Print Allies" class="body">Yahoo</a>.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck21" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962765.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3962766.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck28" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962767.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck28" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Dobrow Finds Great Merriment, Malicious Satisfaction</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Media Reviews for Media People: Fox's 'Glee'</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">I come from a long line of glee-club people. Granddaddy was a glee clubber. Mommy and daddy were glee clubbers (dad <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck30" title="University Glee Club Will Sing You a Sea Chanty" class="body" target="_blank">still is</a>). Both sisters sing. Uncles croon. Aunts warble. Cousins thrice removed carol, vocalize and serenade. Karaoke Fridays at Chez Dobrow are like Monday-morning film sessions with the Manning boys. So yeah, I loathe glee clubs. But I like "Glee."</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck28" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962765.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3962766.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck31" target="_blank"><img src="http://adage.com/images/bin/image/x-small/15-PaulaAbdul-052509.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck31" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">YOU Are What This Competition Is All About! Yes, You!</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">In Praise of Excess Praise -- the Real Killer App of 'American Idol' -- and How to Get by Til Next Season</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>SIMON DUMENCO</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">Gratuitous, over-the-top praise is what I once again miss most about "American Idol," now that another season has wrapped and "guy next door" beat "guyliner," as Ryan Seacrest put it.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck31" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962765.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3962766.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck35" target="_blank"><img src="http://adage.com/images/bin/image/x-small/idol052109.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck35" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">'Idol' Finale Wins Wednesday Night</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: Show Delivers 12% Fewer 18-to-49ers Than Last Year</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>John Rash</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNAEPOLIS (AdAge.com) -- Fox easily won the night with the season finale of "American Idol." Indeed, the only ratings suspense wasn't whether Fox would win but how much lower the finale rating would be compared with last year's. At least in the ad-centric 18-to-49 demographic, it was 12% off, as "Idol" belted out a 10.0/28 rating and share for the two-hour finale. While "Idol" declined to finale and spring series lows in its eighth iteration, Fox data indicate that for the full season, "Idol" enjoyed its widest gap yet over TV's No. 2 ranked show, ABC's "Desperate Housewives," with an overall 72% advantage.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck35" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962765.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3962766.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck36" target="_blank"><img src="http://adage.com/images/bin/image/x-small/philips-sense-simplicity-052109.jpg" width="100" height="71" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck36" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Philips Brings 'Sense and Simplicity' to China's Hospitals</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">2009 Festival of Media Case Study: Advertising as Service Award</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from Carat and Philips, won the <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck37" title="See video of the Philips case study." class="body" target="_blank">Consumer Benefit/Advertising as Service Award</a>.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck36" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962765.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck11">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/3/f/8/0/3962762.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck38" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/univision//74210909@x07" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck41" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck63"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck64">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck65">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck66">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck69">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck73">VP, Advertising Sales Marketing, Fox Networks Group</a></li></ol>  </td> </tr> <tr> <td style="border-bottom:1px solid #fff;">  <h3>Check It Out</h3><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck74"target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/globalnews_0409//423091635@x40" border="0"></a>  </td> </tr> <tr> <td style="border-bottom:1px solid #bbb; padding:15px 0;" align="center">  <div style="text-align: center; padding-bottom: 10px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck75"><img src="http://adage.com/images/random/video255_nwsltr.jpg" width="255" height="65" border="0"></a></div> <div style="text-align: center; padding-bottom: 8px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFryJAHJQfmAZ-nN1A3NQ98pN/clck76"><img src="http://adage.com/images/random/podcast06-01_255.jpg" width="255" height="48" border="0"></a></div>  </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr><td style="line-height:0;" height="10"> </td></tr> <tr> <td style="border-bottom:2px solid #ddd; 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padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Thursday <span style="color:#f00"></span> May 21, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck20" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck22" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043046.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck22" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">How to Make Better Radio Ads</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Creatives Dissect What's Wrong and Offer Solutions</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Video: Roundtable</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Listener numbers are up, but ad revenue is down. Where's the disconnect? Look no further than the creative agencies, who rarely make radio the focal point of national campaigns these days. Seeking to shed some light on that disparity, the Radio Advertising Bureau and the VCU Brandcenter at Virginia Commonwealth University held a roundtable discussion with 11 of the ad world's top creative directors.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck22" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck25" target="_blank"><img src="http://adage.com/images/bin/image/x-small/turner-upfront052009thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck25" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Turner Pushes Hard for Upfront Dollars</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Original Series Feature Big-Name Stars</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- While Fox and ABC spent a good chunk of their upfront presentations defending broadcast's leading role in the media mix, Turner's TNT and TBS made the case for cable at their upfront presentation to advertisers at New York's Hammerstein Ballroom today.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck25" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck26" target="_blank"><img src="http://adage.com/images/bin/image/x-small/bol-denton022207.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck26" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Gawker Chief: 'Original Reporting Will Be Rewarded'</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Q&A: Gawker Media Founder Nick Denton</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>DIGITAL</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Gawker Media impresario Nick Denton, one of the more vocal Cassandras of media collapse last fall, got a surprise this spring when things turned out to be, well, not so bad.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck26" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck27" target="_blank"><img src="http://adage.com/images/bin/image/x-small/idol052009.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck27" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">'American Idol' Easily Wins Tuesday Night</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: Gives Boost to Fox's 'Glee'</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>John Rash</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNEAPOLIS (AdAge.com) -- It may be a new media age, but last night it was old-school entertainment of singing and dancing that made network prime time seem more vaudeville than video. Of course, vaudeville didn't have viewer voting like the night's top two programs, Fox's "American Idol" and ABC's "Dancing With the Stars," which had their penultimate and final programs of the spring season, respectively.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck27" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck29" target="_blank"><img src="http://adage.com/images/bin/image/x-small/grammar052009.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck29" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Watch Clips of the Networks' New Shows</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Catch a Sneak Peek at Next Season With TVWeek's Video Player</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">Wondering whether Kelsey Grammar and Patricia Heaton's return to prime time on ABC is promising? Looking to see what NBC has done with 'Parenthood'? Want a taste of Fox's 'Family Guy' spinoff, 'Cleveland'? Ad Age sibling TVWeek has <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck32" title="TVWeek video player" class="body" target="_blank">video clips</a> of next season's new entries.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck29" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck33" target="_blank"><img src="http://adage.com/images/bin/image/x-small/knife052009thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck33" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">'It Doesn't Have to Happen'</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">In the U.K, Graphic Images of Knife Violence</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>CMDGlobal's Idea of the Week</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">In 2008, youth crime exploded onto the news in the U.K., with several high-profile teen stabbings. The U.K. government's Stop Knife Crime initiative held a creative youth summit inviting 18 teenagers from six cities who had personal experience of Britain's knife culture. They were invited to come up with a campaign during a weekend of workshops. The concept they came up with was "It doesn't have to happen." (Warning: Image is disturbing.) <br /> For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck34" title="Inspiration website" class="body">Inspiration</a> site. </p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck33" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4043045.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck39" target="_blank"><img src="http://adage.com/images/bin/image/x-small/socialmediabible052009.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck39" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Social Media Bible Weighs More Than Real Bible</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">And, Lo, These 800 Pages Shall Guide Ye to Marketing Nirvana</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>ADAGES</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">When Adages first received a copy of The Social Media Bible: Tactics, Tools, and Strategies for Business Success two weeks ago, we couldn't help but chuckle. A $30, 820-page book about social networks? Makes as much sense as buying an $11 book based on a free blog.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck39" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043047.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck20">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck13" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/1/3/7/4043042.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck40" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/univision//74210909@x01" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck42" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/comcast_2009//74210909@x02" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck43"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck44">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck45">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck46">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck47">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck48">VP, Advertising Sales Marketing, Fox Networks Group</a></li></ol>  </td> </tr> <tr> <td style="border-bottom:1px solid #fff;">  <h3>Check It Out</h3><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck49" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom1" border="0"></a>  </td> </tr> <tr> <td style="border-bottom:1px solid #bbb; padding:15px 0;" align="center">  <div style="text-align: center; padding-bottom: 10px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck50"><img src="http://adage.com/images/random/video255_nwsltr.jpg" width="255" height="65" border="0"></a></div> <div style="text-align: center; padding-bottom: 8px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFZnrAHJQfmAZ-nN1A3NQ98u9/clck51"><img src="http://adage.com/images/random/podcast06-01_255.jpg" width="255" height="48" border="0"></a></div>  </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr><td style="line-height:0;" height="10"> </td></tr> <tr> <td style="border-bottom:2px solid #ddd; 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padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Wednesday <span style="color:#f00"></span> May 20, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck11" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4028140.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck21" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028141.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck21" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">CBS Sticks with Steady Stable of Shows</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Adds 3 Dramas, 1 New Comedy and 'Medium' from NBC</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- CBS will add just three new dramas and one new comedy to its 2009-2010 lineup, while adding "Medium," a show it has produced for the past few seasons for rival NBC, to its Friday-night lineup. Meanwhile, the CW will pick up three new dramas.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck21" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028142.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck23" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Jimmy Kimmel Has 'Demolished' ABC's Upfront Before</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Did People Just Decide to Pay Attention This Year?</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Adages</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">According to The New York Times, Jimmy Kimmel "demolished" ABC's upfront presentation. But he's been doing this schtick since 2005.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck23" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028142.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck24" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Marketers Losing Respect for Magazines?</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Fewer Rate Print as 'Highly Effective' at Brand Building</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Why are fewer marketing executives giving magazines brand-building respect? Just 51% of marketers rated magazines as highly effective for building brand equity, according to research fielded this April for the Association of National Advertisers. That's down sharply from 67% in February 2007.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck24" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028142.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4028140.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck28" target="_blank"><img src="http://adage.com/images/bin/image/x-small/telegraph-uk052009.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck28" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">British Expense Scandal Shows Consumers Will Still Pay for Print</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Telegraph Moves More Than 600,000 Extra Newspapers in 10 Days</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">LONDON (AdAge.com) -- A huge political scandal in the U.K. is proving a powerful demonstration that consumers will still pay for the printed word if the story is strong enough.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck28" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028142.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4028140.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck30" target="_blank"><img src="http://adage.com/images/bin/image/x-small/24-2andahalfmen-051909.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck30" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">'Two and Half Men' Finale Finishes Up 10% Over Last Year's</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: Fox's '24' Finale Off 14% from Season Average</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>John Rash</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNEAPOLIS (AdAge.com) -- What a day -- literally and figuratively: Fresh off allegations of head-butting, a more cerebral, and certainly civil, Keifer Sutherland addressed advertisers at yesterday's Fox upfront presentation. Hours later, his character, Jack Bauer, saved the world (again) on "24." His place on the stage, and on the schedule, indicates not only that he'll be back, but that Fox has got his back. Fewer viewers, however, stuck with him till the end.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck30" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028142.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck11">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/b/2/d/4028137.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck31" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/univision//74210909@x01" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck35" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck36"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck37">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck38">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck41">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKFDtMAHJQfmAZ-nN1A3NQ98-a/clck63">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; 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border-bottom:2px solid #ddd; padding:2px 0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck10" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919962.jpg" border="0"></a>  </td> </tr> <tr> <td> <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" height="105" valign="top" style="line-height:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck12"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919963.jpg" width="447" height="105" border="0" alt="" /></a></td> <td width="300" bgcolor="#eeeeee" height="105"> <table width="266" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td height="90" valign="middle"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck13" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919964.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;" height="15"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919965.jpg" alt="" /></td></tr> </table> </td> </tr> </table> </td> </tr> <tr> <td height="43" bgcolor="#efefef"> <p style="padding:0 0 5px 20px; 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padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Tuesday <span style="color:#f00"></span> May 19, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck20" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck22" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919968.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck22" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Sarah Fay on Her Exit From Aegis Media: 'It Was Inevitable'</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Nigel Morris, Head of Digital Network Isobar, Will Take Over as North American CEO</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- After holding the position for only 13 months, Sarah Fay is stepping down as CEO of North America for Aegis Media and being replaced by Nigel Morris, who has been CEO of Aegis' digital network, Isobar, since it was launched in 2003. Ms. Fay, whose exit is being described by the company as a "mutual agreement," has been with the group since 1998.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck22" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck25" target="_blank"><img src="http://adage.com/images/bin/image/x-small/mcpherson051706.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck25" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">ABC Remains Optimistic on Upfront Spending</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Disney Network Has a Slate of New TV Shows Looking for Ad Support</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- ABC executives remain confident that advertisers will spend a goodly amount on network TV, despite the difficult economy. The Walt Disney Co. network is out this week with a raft of new programming for which it's hoping to find advertiser support.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck25" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck26" target="_blank"><img src="http://adage.com/images/bin/image/x-small/espn-upfront051909.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck26" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">ESPN Integrates Video Player on YouTube</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Cable Sports Giant Adds Yet Another Outlet to Its Multiplatform Sell</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York's Nokia Theater on Tuesday.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck26" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck27" target="_blank"><img src="http://adage.com/images/bin/image/x-small/chuck051909.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck27" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">NBC's 'Chuck' Off Chopping Block, Into Upfront Deal With Subway</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Chain Continues Partnership With Show After Playing Role in Effort to Save It</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- NBC has signed one of the first publicly announced deals of this year's upfront marketplace, securing Subway restaurants to support "Chuck," a humorous spy serial thought to be in danger of losing its roost on NBC's air.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck27" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck29" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">37% of High-Level Marketers Plan to Spend More in Upfront</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Advertiser Perceptions Survey: 'Leveling Off' of Pessimism</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Just in time for this year's TV upfront market, it looks as if there's some growing optimism among some high-level marketers.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck29" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck32" target="_blank"><img src="http://adage.com/images/bin/image/x-small/38-30Rock-crNBC-051809.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck32" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Marketers Fight for Right to Buy Shows, Not Networks</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">In Digital World, Brands Want to Follow Favorite Programs Across Media</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;"> NEW YORK (AdAge.com) -- Many marketers are pushing harder than ever before to buy programs and not networks. Yet in this upfront, the networks will still ask them to once again buy across the board -- and pay a premium to really build their brands into a show's DNA.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck32" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck33" target="_blank"><img src="http://adage.com/images/bin/image/x-small/burg051409.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck33" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Viewers Watch TV Programs, Not Networks</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Viewpoint: Syndicated Network Television Association President Mitch Burg</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">In today's challenging economic times, TV is a proven medium that enables marketers to best accomplish their goals. TV continues to evolve by providing emerging communication solutions that recognize new metrics, changing viewership patterns and technological change. With all the focus on the upfront, it's important to remember that viewers watch programs, not networks.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck33" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(3919967.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck34" target="_blank"><img src="http://adage.com/images/bin/image/x-small/desperatehousewives051809.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck34" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">ABC's 'Desperate Housewives' Wins Sunday Night</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: But Most Finales Still Going Out With a Whimper</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>John Rash</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNEAPOLIS (AdAge.com) -- It's upfront week! And not a moment too soon for networks -- and, based on season-finale ratings, viewers trying to forget an unmemorable TV season. The lower scores for finals week continued Sunday night, in particular for ending episodes of CBS's "Survivor" and ABC's "Desperate Housewives." There was a bit more life, however, for the animated-sitcom finales on Fox.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck34" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919969.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck20">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck13" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/2/c/c/6/3919964.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck39" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/univision//74210909@x11" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck40" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck42"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck43">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck44">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck45">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKExA5AHJQfmAZ-nN1A3NQ98sd/clck46">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; 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padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Monday <span style="color:#f00"></span> May 18, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck11" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4019455.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck21" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019456.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck21" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Fox Brings Back 'Remote Free TV,' but Will Limit Use</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Networks Also Introduces Plan to Insert Content Into Commercial Pods to Keep Viewers Watching</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Upfront 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- The fight to keep viewers from zapping past commercials continues at Fox in the 2009-10 programming season. After experimenting with running fewer ads in select programs and charging advertisers more for the privilege of having less clutter surrounding their messages, Fox will offer the technique -- known as "Remote Free TV" -- in more limited fashion for the 2009-10 season, executives said today.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck21" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck23" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Not All Media Need Fret Over Chrysler Bills</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">NBC, Fox, ABC Set to Get Paid for Ad Time; Anxiety Builds Around GM Buys</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">DETROIT (AdAge.com) -- NBC, Fox and ABC are getting paid for national ad time on their TV networks bought by Chrysler for its corporate blitz that broke a week ago. But, according to three executives familiar with the matter, those buys came with a caveat: a 2% rate reduction to get guaranteed payment.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck23" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4019455.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck24" target="_blank"><img src="http://adage.com/images/bin/image/x-small/30-MattMayer-051809.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck24" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">The Twuth About Twitter Twends Revealed (by Brit Living in Shanghai)</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Plus, Why the Microblogging Service Matters More in China, and What to do About Twam</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>SIMON DUMENCO</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Twitter prides itself on taking the true pulse of cyberspace. Only problem is, right now, as seen on Twitter, is increasingly a total mess. Fortunately, there's a clever site called What the Trend that crowd-sources brief explanations of Twitter trends, Wikipedia-style.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck24" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4019455.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck28" target="_blank"><img src="http://adage.com/images/bin/image/x-small/8-VerizonFiosMichaelBay.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck28" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Is Verizon's $23 Billion Bet With Fios Paying Off?</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Analyst: Telco Spending $200 in Ads Alone to Win Each and Every Customer</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">SAN FRANCISCO (AdAge.com) -- Verizon is banking on becoming the only national network to deliver super-fast internet and high-definition-video services. But has it succeeded in convincing consumers that cable companies are has-beens and its built-from-scratch network is the exciting new kid on the block?</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck28" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck30" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Magazines Scramble as Auto Pages Diminish</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Publishers Get Flexible on Rates, Services</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">DETROIT (AdAge.com) -- Brenda Saget Darling isn't an auto executive, a dealer or a supplier. But the collapse of U.S. car and truck sales is afflicting her business all the same. Ms. Darling is publisher of More, a glossy monthly magazine aimed at women over 40. In the past year, she said, many of her automotive advertisers have gone from buying expensive inserts and gatefold covers to single-page ads to no ads at all. She has plenty of company. Last year automakers spent $1.35 billion to advertise in U.S. consumer magazines -- a 23% decline from the $1.75 billion spent in 2007. Here's what publishers are doing to hold on to automakers' business.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck30" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4019455.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck31" target="_blank"><img src="http://adage.com/images/bin/image/x-small/wtw08-zalaznick-060208.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck31" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Entertainment A-List No. 2: Lauren Zalaznick</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">NBCU's 'Brand Queen' Puts Focus on Women</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Entertainment A List 2009</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Being promoted from general manager of Bravo in 2004 to president of all of NBCU's women- and lifestyle-entertainment networks in just four years is the result of a career-long commitment to branding that permeates all of Lauren Zalaznick's work. And she's just one of Ad Age's Entertainment A List winners. Read why CW's "Gossip Girl", Tina Fey, and the History Channel also made the list.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck31" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019457.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck11">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/5/7/a/9/4019452.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck35" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/univision//74210909@x01" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck36" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck37"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck38">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck41">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck63">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKEaUtAHJQfmAZ-nN1A3NQ98dm/clck64">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; 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BORDER=0 WIDTH=728 HEIGHT=90 ALT="Click Here"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069746.jpg" border="0"></a>  </td> </tr> <tr> <td> <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" height="105" valign="top" style="line-height:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck12"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069747.jpg" width="447" height="105" border="0" alt="" /></a></td> <td width="300" bgcolor="#eeeeee" height="105"> <table width="266" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td height="90" valign="middle"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck13" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069748.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;" height="15"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069749.jpg" alt="" /></td></tr> </table> </td> </tr> </table> </td> </tr> <tr> <td height="43" bgcolor="#efefef"> <p style="padding:0 0 5px 20px; margin:0; font:11px Georgia, 'Times New Roman', Times, serif;"> <a style="font-weight:bold; color:#000; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck14" target="_blank">More from Ad Age:</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck15" target="_blank">Creativity</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck16" target="_blank">AdAgeChina</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck17" target="_blank">Bookstore</a>   <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck18" target="_blank">Jobs</a>   <a style="font-weight:bold; color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck19" target="_blank">Sign up for E-mail Newsletters</a> </p> </td> </tr> <tr> <td> <table width="747" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" valign="top"> <table width="447" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="5" style="line-height:0;"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069750.jpg" alt="" /></td></tr> </table> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;"> </td></tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Friday <span style="color:#f00"></span> May 15, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck20" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4069751.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck22" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069752.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck22" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Now Oprah Has 1 Million Followers Too. OMG, Run For Your Lives!</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Reflections on the Tao of Brand TwOprah on This Historic Day</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>Simon Dumenco</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">It's rather breathtaking to contemplate how quickly Oprah Winfrey amassed 1 million followers on Twitter. Wow, she really showed that Ashton punk, didn't she? Anyway, on this historic day, let's examine some basic truths about the TwOprah phenomenon so far, like how Oprah is bigger than God.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck22" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4069751.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck25" target="_blank"><img src="http://adage.com/images/bin/image/x-small/greys-anatomy051509.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck25" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Out of 11 Finales, Only ABC's 'Grey's Anatomy' Holds on to Season Rating</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: 10 Series End Below Normal Live-Plus-Same-Day Levels</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>John Rash</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNEAPOLIS (AdAge.com) -- Spoiler alert! No, not the fates of Izzie and George, but this Nielsen character, who was behind the scenes in one of 11 (!) series finales last night. Based on Nielsen fast-affiliate ratings, network TV's May malaise continued, as only "Grey's" hit its original-episode season average. The other 10 season-enders ended below their normal 2008-2009 live-plus-same-day levels.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck25" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4069751.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck26" target="_blank"><img src="http://adage.com/images/bin/image/x-small/goodhousekeeping051409thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck26" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Seven Sisters Hold Ground While Newbies Dive</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Traditional Women's Service Magazines Weathering Downturn Better</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- The venerable Seven Sisters of women's service magazines -- Better Homes & Gardens, Family Circle, Good Housekeeping, Ladies' Home Journal, McCall's, Redbook and Woman's Day -- were upstaged in the 1990s by fresh newcomers such as Real Simple, Martha Stewart Living, More and O, The Oprah Magazine. But now they seem better positioned for hard times.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck26" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck27" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Omnicom Adds Procurement to Its Media-Buying Arm</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Two Purchasing Execs Will Try to Get More Efficient Ad Buys for Media Group</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- After years of complaining that clients' procurement departments have hurt the ad business by treating the buying of media and office supplies in much the same way, could agencies find in the recession a reason to add purchasing experts of their own?</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck27" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4069751.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck29" target="_blank"><img src="http://adage.com/images/bin/image/x-small/simmons051509.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck29" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">25 Years for A&E, But Not Resting on Its Laurels</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Road to the Upfront: A&E Networks</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">A&E Networks rang in its silver anniversary Thursday night with a party at New York's Rainbow Room atop Rockefeller Center, where the company screened a brief film spanning AETN's 25-year evolution and previewing A&E, History and Bio's upcoming schedules. Clocking in around 12 minutes, the presentation may have set a record for shortest upfront presentation of the year. But the company that includes History Channel and A&E is moving forward with programming using reality king Mark Burnett and "The Daily Show's" Jon Stewart. </p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck29" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4069751.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck32" target="_blank"><img src="http://adage.com/images/bin/image/x-small/gq051509thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck32" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">GQ Staff Joins Neighborhood Project</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">More Than 200 Volunteer as Part of National AmeriCorps Week</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>GoodWorks</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">More than 200 GQ staff members and subscribers recently pitched in to a neighborhood revitalization project at Thomas Jefferson Park in Manhattan. The project, part of national AmeriCorps Week, drew more than 1,500 volunteers as well as community and corporate partners.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck32" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069753.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck20">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck13" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/6/c/4/a/4069748.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck33" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/wsj_051209/60351109@x01" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck34" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/comcast_2009//74210909@x02" border="0"></a>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck39"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck40">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck42">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck43">Mgr- Advertising & Branding, Verizon</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKDbjiAHJQfmAZ-nN1A3NQ98hA/clck44">Media planning, Pohmedia</a></li> <li style="margin-left:10px;"><a style="color:#c60; 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Neslund Leaves MindShare; It's Ad Age's MediaWorks <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td align="center" style="border-top:2px solid #ddd; border-bottom:2px solid #ddd; padding:2px 0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck1" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083147.jpg" border="0"></a>  </td> </tr> <tr> <td> <table width="747" align="left" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td width="447" height="105" valign="top" style="line-height:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck2"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083148.jpg" width="447" height="105" border="0" alt="" /></a></td> <td width="300" bgcolor="#eeeeee" height="105"> <table width="266" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td height="90" valign="middle"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083149.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td style="line-height:0;" height="15"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083150.jpg" alt="" /></td></tr> </table> </td> </tr> </table> </td> </tr> <tr> <td height="43" bgcolor="#efefef"> <p style="padding:0 0 5px 20px; 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padding:10px 0 10px;"> <p style="font:12px 'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#000; padding:0;">Tuesday <span style="color:#f00"></span> May 12, 2009 | <a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck11" target="_blank">READ ALL NEWS AT ADAGE.COM</a></p> </td> </tr>  <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4083152.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck21" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083153.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck21" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">What Twitter Can Do to Avoid the Next Swine Flu Panic</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Q&A, Part 2: Malaria No More's Scott Case</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>DUMENCO'S MEDIA PEOPLE</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">In part one of my two-part <b>Dumenco's Media People</b> interview with Scott Case, the CEO of Malaria No More, we talked about how his nonprofit organization has used social-media marketing tools to its great benefit. (For instance, as Case noted, "As a result of nearly ubiquitous 'World Malaria Day' tweets, our website had more traffic in the month of April 2009 than in the previous 12 months combined.") But we also talked about the downside of Twittermania in regard to H1N1 influenza -- popularly known as Swine Flu (aka #swineflu and #aporkalypsenow, if you're a Twitter trend watcher).</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck21" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083154.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4083152.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck23" target="_blank"><img src="http://adage.com/images/bin/image/x-small/womansday051209thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck23" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">Magazines Find Some Success With Interactive Content</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Readers Use Mobile Phones to Buy, Get Coupons from Print Pages</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">SAN FRANCISCO (AdAge.com) -- While a handful of magazines have experimented with making their advertising pages digitally interactive, women's service title Woman's Day has gone a step further and made its editorial pages interactive as well -- with promising results for one advertiser.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck23" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083154.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4083152.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck24" target="_blank"><img src="http://adage.com/images/bin/image/x-small/neslund041307.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck24" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">North American CEO Scott Neslund Leaving Mindshare</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Phil Cowdell, Who Ran Ford, Unilever Accounts, Will Head Agency's Largest Market</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>MEDIA PEOPLE</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Mindshare, one of the world's largest media agencies, has announced that Scott Neslund, its North American CEO, is leaving the agency and is being replaced by agency vet Phil Cowdell. Mr. Cowdell, who previously ran the Ford and Unilever accounts for the WPP-owned shop, will oversee the agency's largest market.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck24" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083154.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4083152.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck28" target="_blank"><img src="http://adage.com/images/bin/image/x-small/chevron-randall051109.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck28" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">PR Pros Weigh in on Chevron's '60 Minutes' Offensive</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Oil Giant Hired Former CNN Reporter to Rebut Report on $27 Billion Lawsuit</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b></b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">NEW YORK (AdAge.com) -- Like any smart company facing the threat of having to pay out the most costly environmental lawsuit in history -- $27 billion -- and contending with a "60 Minutes" report on the case that won't aid its argument in any way, Chevron has gone on a public-relations offensive. But the twist in its strategy is that it enlisted a former CNN reporter to rebut the news magazine's report by creating a near identical report that lays out the oil giant's side of the story.</p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck28" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083154.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr> <tr> <td style="border-bottom:1px solid #9a9a9a; padding:5px 0 10px;"> <table cellpadding="0" border="0" cellspacing="0"> <tr> <td valign="top"> <table width="117" align="left" cellpadding="0" border="0" cellspacing="0" style="margin:5px 10px 0 0; background:url(4083152.jpg) no-repeat 100% 100%;"> <tr> <td style="line-height:0; border:1px solid #cecccf; padding:4px;" valign="top" bgcolor="#ffffff"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck30" target="_blank"><img src="http://adage.com/images/bin/image/x-small/celebapprentice051109thm.jpg" width="100" height="75" border="0" alt="" /></a> </td> <td width="7" style="line-height:0;" valign="top"> <table width="7" cellpadding="0" border="0" cellspacing="0"> <tr><td height="5" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> </tr> <tr> <td align="left" height="7" style="line-height:0;"> <table width="5" cellpadding="0" border="0" cellspacing="0"> <tr><td height="7" bgcolor="#ffffff" style="line-height:0;"> </td></tr> </table> </td> <td width="7" height="7" style="line-height:0;" valign="top"> </td> </tr> </table> </td> <td valign="top"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck30" style="font:22px Trebuchet MS, Verdana, sans-serif; color:#000; font-weight:bold; text-decoration:none;" target="_blank">'Desperate Housewives' Trumps 'Celebrity Apprentice'</a> <p style="padding:5px 0; margin:0; font:15px Trebuchet MS, Verdana, sans-serif; color:#666; font-weight:bold;">Rash Report: Both Suffer From Viewer Declines</p> </td> </tr> </table> <p style="padding:0; margin:0; font:12px Verdana, sans-serif; color:#933;"><b>JOHN RASH</b></p> <p style="padding:5px 0; margin:0; font:13px Verdana, sans-serif; color:#666; line-height:18px;">MINNEAPOLIS (AdAge.com) -- On Friday, the Labor Department reported that joblessness jumped to a 25-year high of 8.9%. On Sunday, Donald Trump -- whose "You're fired" catchphrase caught fire in 2004, when unemployment was 5.5% -- had 31% of last year's "Celebrity Apprentice" finale viewers give the show the pink slip, as it delivered a 3.1/9 rating and share. Still, as a sign of the times of the new network economy, NBC is bringing back the inexpensive reality show about the rich and famous, even though it continues its demo decline. For the season "Celebrity Apprentice" was down 29% from last year, and two thirds from "The Apprentice's" breakout a half decade ago. </p> <p style="padding:2px 0; margin:0;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck30" style="font:11px Verdana, sans-serif; color:#c60; text-decoration:none;" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083154.jpg" border="0" alt="" /> FULL ARTICLE</a></p> </td> </tr>  <tr> <td bgcolor="#336699" align="right"><a style="font-size:12px; font-family:'Trebuchet MS', Trebuchet MS, Verdana, sans-serif; color:#fff; text-decoration:none; text-transform:uppercase; padding-right:5px;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck11">> > Read All News at AdAge.com</a></td> </tr> <tr> <td> <table width="420" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr> <td style="padding:15px 0 0;"> <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck3" target="_blank"><img src="http://www.newsletterarchive.org/cache/0/0/0/7/7/1/f/0/4083149.jpg" width="223" height="20" alt="" border="0" /></a><br /> </td> </tr> </table> </td> </tr> </table> </td> <td width="300" valign="top" bgcolor="#eeeeee"> <table width="300" align="center" cellpadding="0" border="0" style="border-collapse:collapse;"> <tr><td height="20" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr3.gif" alt="" /></td></tr> <tr> <td style="line-height:0;">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck31" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/a_and_e_042009//74210909@x92" border="0"></a><p><table class="rule" id="Table4" height="1" cellspacing="0" cellpadding="0" width="300" border="0"><tr> <td height="2"><spacer type="block" width="1" height="2" /></td></tr><tr> <td bgcolor="#336699" height="1"><spacer type="block" width="1" height="1" /></td></tr><tr> <td height="3"><spacer type="block" width="1" height="3" /></td></tr></table><p><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck35" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/mworks/comcast_2009//74210909@x02" border="0"></a><p>  </td> </tr> <tr><td height="32" style="line-height:0;"><img src="http://adage.com/emails/adage/template/images/hr5.gif" alt="" /></td></tr> <tr> <td>  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck36"><img src="http://adage.com/images/bin/image/medium/module-talentworks.gif" border="0" width="255"></a> <br /> <h2 style="margin-left:10px; font:15px Georgia, 'Trebuchet MS', 'Times New Roman', Times, serif; color:#369; padding:10px 0; text-transform:uppercase;">Top Media Jobs This Week</h2> <ol style="padding:0 0 4px 20px; margin:0 0 0 20px; font:11px Verdana, Arial, Helvetica, sans-serif; color:#666; line-height:18px;"> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck37">Account Executive, TIPS'N TRENDS</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck38">Media Director, Reckitt Benckiser</li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck41">Manager, Media, Burger King</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck63">VP, Advertising Sales Marketing, Fox Networks Group</a></li> <li style="margin-left:10px;"><a style="color:#c60; text-decoration:underline;" rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck64">Media Designer, Senior, Booz Allen</a></li></ol>  </td> </tr> <tr> <td style="border-bottom:1px solid #fff;">  <h3>Check It Out</h3><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck65" target="_blank"><img src="http://oas-central.realmedia.com/RealMedia/ads/adstream_nx.ads/adageemail/catshow/0509//90430809@Bottom1" border="0"></a>  </td> </tr> <tr> <td style="border-bottom:1px solid #bbb; padding:15px 0;" align="center">  <div style="text-align: center; padding-bottom: 10px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck66"><img src="http://adage.com/images/random/video255_nwsltr.jpg" width="255" height="65" border="0"></a></div> <div style="text-align: center; padding-bottom: 8px;"><a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck69"><img src="http://adage.com/images/random/podcast06-01_255.jpg" width="255" height="48" border="0"></a></div>  </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr><td style="line-height:0;" height="10"> </td></tr> <tr> <td style="border-bottom:2px solid #ddd; border-top:2px solid #ddd; padding:5px 0 0;" align="center">  <a rel="nofollow" href="http://e.ccialerts.com/a/hBKCd4qAHJQfmAZ-nN1A3NQ98-Q/clck73" target="_blank"><IMG SRC="http://ad.doubleclick.net/ad/N4575.adage.comOX262/B3556573.21;sz=728x90;ord=802022004?" 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