Friday • May 22, 2009 | READ ALL NEWS AT ADAGE.COM

NEW YORK (AdAge.com) -- There are fronts where newspapers are holding their ground or even advancing a bit, such as the push to wring more money out of print readers. Now newspapers are reporting success with another intriguing industry effort, chasing local advertising with technology and ad inventory from Yahoo.

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Dobrow Finds Great Merriment, Malicious Satisfaction Media Reviews for Media People: Fox's 'Glee'

I come from a long line of glee-club people. Granddaddy was a glee clubber. Mommy and daddy were glee clubbers (dad still is). Both sisters sing. Uncles croon. Aunts warble. Cousins thrice removed carol, vocalize and serenade. Karaoke Fridays at Chez Dobrow are like Monday-morning film sessions with the Manning boys. So yeah, I loathe glee clubs. But I like "Glee."

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YOU Are What This Competition Is All About! Yes, You! In Praise of Excess Praise -- the Real Killer App of 'American Idol' -- and How to Get by Til Next Season

SIMON DUMENCO

Gratuitous, over-the-top praise is what I once again miss most about "American Idol," now that another season has wrapped and "guy next door" beat "guyliner," as Ryan Seacrest put it.

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'Idol' Finale Wins Wednesday Night Rash Report: Show Delivers 12% Fewer 18-to-49ers Than Last Year

John Rash

MINNAEPOLIS (AdAge.com) -- Fox easily won the night with the season finale of "American Idol." Indeed, the only ratings suspense wasn't whether Fox would win but how much lower the finale rating would be compared with last year's. At least in the ad-centric 18-to-49 demographic, it was 12% off, as "Idol" belted out a 10.0/28 rating and share for the two-hour finale. While "Idol" declined to finale and spring series lows in its eighth iteration, Fox data indicate that for the full season, "Idol" enjoyed its widest gap yet over TV's No. 2 ranked show, ABC's "Desperate Housewives," with an overall 72% advantage.

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Philips Brings 'Sense and Simplicity' to China's Hospitals 2009 Festival of Media Case Study: Advertising as Service Award

This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from Carat and Philips, won the Consumer Benefit/Advertising as Service Award.

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Top Media Jobs This Week

1. Account Executive, TIPS'N TRENDS
2. Media Director, Reckitt Benckiser
3. Mgr- Advertising & Branding, Verizon
4. Media planning, Pohmedia
5. VP, Advertising Sales Marketing, Fox Networks Group

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