 | | | | Thursday • May 21, 2009 | READ ALL NEWS AT ADAGE.COM | | Video: Roundtable NEW YORK (AdAge.com) -- Listener numbers are up, but ad revenue is down. Where's the disconnect? Look no further than the creative agencies, who rarely make radio the focal point of national campaigns these days. Seeking to shed some light on that disparity, the Radio Advertising Bureau and the VCU Brandcenter at Virginia Commonwealth University held a roundtable discussion with 11 of the ad world's top creative directors.  FULL ARTICLE
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NEW YORK (AdAge.com) -- While Fox and ABC spent a good chunk of their upfront presentations defending broadcast's leading role in the media mix, Turner's TNT and TBS made the case for cable at their upfront presentation to advertisers at New York's Hammerstein Ballroom today. FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- Gawker Media impresario Nick Denton, one of the more vocal Cassandras of media collapse last fall, got a surprise this spring when things turned out to be, well, not so bad. FULL ARTICLE | | John Rash MINNEAPOLIS (AdAge.com) -- It may be a new media age, but last night it was old-school entertainment of singing and dancing that made network prime time seem more vaudeville than video. Of course, vaudeville didn't have viewer voting like the night's top two programs, Fox's "American Idol" and ABC's "Dancing With the Stars," which had their penultimate and final programs of the spring season, respectively. FULL ARTICLE | | Upfront 2009 Wondering whether Kelsey Grammar and Patricia Heaton's return to prime time on ABC is promising? Looking to see what NBC has done with 'Parenthood'? Want a taste of Fox's 'Family Guy' spinoff, 'Cleveland'? Ad Age sibling TVWeek has video clips of next season's new entries. FULL ARTICLE | | CMDGlobal's Idea of the Week In 2008, youth crime exploded onto the news in the U.K., with several high-profile teen stabbings. The U.K. government's Stop Knife Crime initiative held a creative youth summit inviting 18 teenagers from six cities who had personal experience of Britain's knife culture. They were invited to come up with a campaign during a weekend of workshops. The concept they came up with was "It doesn't have to happen." (Warning: Image is disturbing.)
For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site. FULL ARTICLE | | ADAGES When Adages first received a copy of The Social Media Bible: Tactics, Tools, and Strategies for Business Success two weeks ago, we couldn't help but chuckle. A $30, 820-page book about social networks? Makes as much sense as buying an $11 book based on a free blog. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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