 | | | | Wednesday • May 20, 2009 | READ ALL NEWS AT ADAGE.COM | | Upfront 2009 NEW YORK (AdAge.com) -- CBS will add just three new dramas and one new comedy to its 2009-2010 lineup, while adding "Medium," a show it has produced for the past few seasons for rival NBC, to its Friday-night lineup. Meanwhile, the CW will pick up three new dramas.  FULL ARTICLE
| | Adages According to The New York Times, Jimmy Kimmel "demolished" ABC's upfront presentation. But he's been doing this schtick since 2005. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Why are fewer marketing executives giving magazines brand-building respect? Just 51% of marketers rated magazines as highly effective for building brand equity, according to research fielded this April for the Association of National Advertisers. That's down sharply from 67% in February 2007. FULL ARTICLE | |
LONDON (AdAge.com) -- A huge political scandal in the U.K. is proving a powerful demonstration that consumers will still pay for the printed word if the story is strong enough. FULL ARTICLE | | John Rash MINNEAPOLIS (AdAge.com) -- What a day -- literally and figuratively: Fresh off allegations of head-butting, a more cerebral, and certainly civil, Keifer Sutherland addressed advertisers at yesterday's Fox upfront presentation. Hours later, his character, Jack Bauer, saved the world (again) on "24." His place on the stage, and on the schedule, indicates not only that he'll be back, but that Fox has got his back. Fewer viewers, however, stuck with him till the end. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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