 | | | | Tuesday • May 19, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- After holding the position for only 13 months, Sarah Fay is stepping down as CEO of North America for Aegis Media and being replaced by Nigel Morris, who has been CEO of Aegis' digital network, Isobar, since it was launched in 2003. Ms. Fay, whose exit is being described by the company as a "mutual agreement," has been with the group since 1998.  FULL ARTICLE
| | Upfront 2009 NEW YORK (AdAge.com) -- ABC executives remain confident that advertisers will spend a goodly amount on network TV, despite the difficult economy. The Walt Disney Co. network is out this week with a raft of new programming for which it's hoping to find advertiser support. FULL ARTICLE | | Upfront 2009 NEW YORK (AdAge.com) -- ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York's Nokia Theater on Tuesday. FULL ARTICLE | | Upfront 2009 NEW YORK (AdAge.com) -- NBC has signed one of the first publicly announced deals of this year's upfront marketplace, securing Subway restaurants to support "Chuck," a humorous spy serial thought to be in danger of losing its roost on NBC's air. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Just in time for this year's TV upfront market, it looks as if there's some growing optimism among some high-level marketers. FULL ARTICLE | | Upfront 2009 NEW YORK (AdAge.com) -- Many marketers are pushing harder than ever before to buy programs and not networks. Yet in this upfront, the networks will still ask them to once again buy across the board -- and pay a premium to really build their brands into a show's DNA. FULL ARTICLE | |
In today's challenging economic times, TV is a proven medium that enables marketers to best accomplish their goals. TV continues to evolve by providing emerging communication solutions that recognize new metrics, changing viewership patterns and technological change. With all the focus on the upfront, it's important to remember that viewers watch programs, not networks. FULL ARTICLE | | John Rash MINNEAPOLIS (AdAge.com) -- It's upfront week! And not a moment too soon for networks -- and, based on season-finale ratings, viewers trying to forget an unmemorable TV season. The lower scores for finals week continued Sunday night, in particular for ending episodes of CBS's "Survivor" and ABC's "Desperate Housewives." There was a bit more life, however, for the animated-sitcom finales on Fox. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
Back to newsletter list
