 | | | | Monday • May 18, 2009 | READ ALL NEWS AT ADAGE.COM | | Upfront 2009 NEW YORK (AdAge.com) -- The fight to keep viewers from zapping past commercials continues at Fox in the 2009-10 programming season. After experimenting with running fewer ads in select programs and charging advertisers more for the privilege of having less clutter surrounding their messages, Fox will offer the technique -- known as "Remote Free TV" -- in more limited fashion for the 2009-10 season, executives said today.  FULL ARTICLE
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DETROIT (AdAge.com) -- NBC, Fox and ABC are getting paid for national ad time on their TV networks bought by Chrysler for its corporate blitz that broke a week ago. But, according to three executives familiar with the matter, those buys came with a caveat: a 2% rate reduction to get guaranteed payment. FULL ARTICLE | | SIMON DUMENCO NEW YORK (AdAge.com) -- Twitter prides itself on taking the true pulse of cyberspace. Only problem is, right now, as seen on Twitter, is increasingly a total mess. Fortunately, there's a clever site called What the Trend that crowd-sources brief explanations of Twitter trends, Wikipedia-style. FULL ARTICLE | |
SAN FRANCISCO (AdAge.com) -- Verizon is banking on becoming the only national network to deliver super-fast internet and high-definition-video services. But has it succeeded in convincing consumers that cable companies are has-beens and its built-from-scratch network is the exciting new kid on the block? FULL ARTICLE | |
DETROIT (AdAge.com) -- Brenda Saget Darling isn't an auto executive, a dealer or a supplier. But the collapse of U.S. car and truck sales is afflicting her business all the same. Ms. Darling is publisher of More, a glossy monthly magazine aimed at women over 40. In the past year, she said, many of her automotive advertisers have gone from buying expensive inserts and gatefold covers to single-page ads to no ads at all. She has plenty of company. Last year automakers spent $1.35 billion to advertise in U.S. consumer magazines -- a 23% decline from the $1.75 billion spent in 2007. Here's what publishers are doing to hold on to automakers' business. FULL ARTICLE | | Entertainment A List 2009 NEW YORK (AdAge.com) -- Being promoted from general manager of Bravo in 2004 to president of all of NBCU's women- and lifestyle-entertainment networks in just four years is the result of a career-long commitment to branding that permeates all of Lauren Zalaznick's work. And she's just one of Ad Age's Entertainment A List winners. Read why CW's "Gossip Girl", Tina Fey, and the History Channel also made the list. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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