 | | | | Friday • May 15, 2009 | READ ALL NEWS AT ADAGE.COM | | Simon Dumenco It's rather breathtaking to contemplate how quickly Oprah Winfrey amassed 1 million followers on Twitter. Wow, she really showed that Ashton punk, didn't she? Anyway, on this historic day, let's examine some basic truths about the TwOprah phenomenon so far, like how Oprah is bigger than God.  FULL ARTICLE
| | John Rash MINNEAPOLIS (AdAge.com) -- Spoiler alert! No, not the fates of Izzie and George, but this Nielsen character, who was behind the scenes in one of 11 (!) series finales last night. Based on Nielsen fast-affiliate ratings, network TV's May malaise continued, as only "Grey's" hit its original-episode season average. The other 10 season-enders ended below their normal 2008-2009 live-plus-same-day levels. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The venerable Seven Sisters of women's service magazines -- Better Homes & Gardens, Family Circle, Good Housekeeping, Ladies' Home Journal, McCall's, Redbook and Woman's Day -- were upstaged in the 1990s by fresh newcomers such as Real Simple, Martha Stewart Living, More and O, The Oprah Magazine. But now they seem better positioned for hard times. FULL ARTICLE | |
NEW YORK (AdAge.com) -- After years of complaining that clients' procurement departments have hurt the ad business by treating the buying of media and office supplies in much the same way, could agencies find in the recession a reason to add purchasing experts of their own? FULL ARTICLE | |
A&E Networks rang in its silver anniversary Thursday night with a party at New York's Rainbow Room atop Rockefeller Center, where the company screened a brief film spanning AETN's 25-year evolution and previewing A&E, History and Bio's upcoming schedules. Clocking in around 12 minutes, the presentation may have set a record for shortest upfront presentation of the year. But the company that includes History Channel and A&E is moving forward with programming using reality king Mark Burnett and "The Daily Show's" Jon Stewart. FULL ARTICLE | | GoodWorks More than 200 GQ staff members and subscribers recently pitched in to a neighborhood revitalization project at Thomas Jefferson Park in Manhattan. The project, part of national AmeriCorps Week, drew more than 1,500 volunteers as well as community and corporate partners. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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