 | | | | Tuesday • May 12, 2009 | READ ALL NEWS AT ADAGE.COM | | DUMENCO'S MEDIA PEOPLE In part one of my two-part Dumenco's Media People interview with Scott Case, the CEO of Malaria No More, we talked about how his nonprofit organization has used social-media marketing tools to its great benefit. (For instance, as Case noted, "As a result of nearly ubiquitous 'World Malaria Day' tweets, our website had more traffic in the month of April 2009 than in the previous 12 months combined.") But we also talked about the downside of Twittermania in regard to H1N1 influenza -- popularly known as Swine Flu (aka #swineflu and #aporkalypsenow, if you're a Twitter trend watcher).  FULL ARTICLE
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SAN FRANCISCO (AdAge.com) -- While a handful of magazines have experimented with making their advertising pages digitally interactive, women's service title Woman's Day has gone a step further and made its editorial pages interactive as well -- with promising results for one advertiser. FULL ARTICLE | | MEDIA PEOPLE NEW YORK (AdAge.com) -- Mindshare, one of the world's largest media agencies, has announced that Scott Neslund, its North American CEO, is leaving the agency and is being replaced by agency vet Phil Cowdell. Mr. Cowdell, who previously ran the Ford and Unilever accounts for the WPP-owned shop, will oversee the agency's largest market. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Like any smart company facing the threat of having to pay out the most costly environmental lawsuit in history -- $27 billion -- and contending with a "60 Minutes" report on the case that won't aid its argument in any way, Chevron has gone on a public-relations offensive. But the twist in its strategy is that it enlisted a former CNN reporter to rebut the news magazine's report by creating a near identical report that lays out the oil giant's side of the story. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- On Friday, the Labor Department reported that joblessness jumped to a 25-year high of 8.9%. On Sunday, Donald Trump -- whose "You're fired" catchphrase caught fire in 2004, when unemployment was 5.5% -- had 31% of last year's "Celebrity Apprentice" finale viewers give the show the pink slip, as it delivered a 3.1/9 rating and share. Still, as a sign of the times of the new network economy, NBC is bringing back the inexpensive reality show about the rich and famous, even though it continues its demo decline. For the season "Celebrity Apprentice" was down 29% from last year, and two thirds from "The Apprentice's" breakout a half decade ago. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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