 | | | | Friday • May 08, 2009 | READ ALL NEWS AT ADAGE.COM | |
On Sunday, May 10, moms all around the U.S. are treated will be treated to thoughtful gifts, a Hallmark card and perhaps a special lunch out ... if only every day were Mother's Day! This Sunday represents an important date on the retail calendar that accounts for some $14 billion in sales. Flowers are by far the most popular gift for moms, purchased by two thirds of those that celebrate. Here, a comparison of two florist delivery services -- 1-800-Flowers and Teleflora -- to better understand their media strategies in marketing's very own War of the Roses.  FULL ARTICLE
| | Digital NEW YORK (AdAge.com) -- Google will use its own TV Ads product to buy airtime to promote Chrome, its new web browser. The ads are part of a larger campaign promoting the browser. FULL ARTICLE | | Dumenco's Media People When I mentioned Malaria No More in a recent column about Twitter -- So It's Official, Then: Ashton Kutcher Got Punk'd (Sorry, Twit!) -- I heard from Emily Bergantino, the organization's communications officer. Would I, she asked, want a guest response from Scott Case, the CEO of Malaria No More? Sure, but actually, I'd rather talk to the guy. Because Timothy "Scott" Case isn't your average charity chief. He is first and foremost a technologist and entrepreneur: His name is on dozens of U.S. patents, including some of the underlying works of Priceline.com, the "Name Your Own Price" travel agency where he was chief technology officer and co-founder. (Before that, he co-founded Precision Training Software, the company behind the first flight simulator for PCs.) And thus Malaria No More is not your average charity. FULL ARTICLE | | John Rash MINNEAPOLIS (AdAge.com) -- Much maligned even when ratings are ready at their scheduled time, Nielsen's daily data delays this week have created new criticism. Some of this is due to terrible timing, as networks selecting shows for upcoming upfront presentations need to know ratings for "bubble" shows facing cancelation or renewal. But while the delays are undoubtedly frustrating, they are oddly reassuring, as what would worry the TV industry even more would be releasing incomplete or inaccurate data. Instead, Nielsen took the time to get it right. Here's results for Tuesday, Wednesday and Thursday. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Yes, advertisers, CBS will ask for price hikes in this year's TV upfront marketplace. FULL ARTICLE | |
LONDON (Adage.com) -- Speakers at the FIPP World Magazine Congress in London were optimistic about the huge potential for their brands in the digital space, even if they were divided about whether magazines would ever be able to charge for content online. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Hulu, the online video site backed by Fox, NBC Universal and ABC, is using millions of dollars worth of traditional TV ads to lure viewers away from TV. According to CEO Jason Kilar, the strategy has been incredibly effective. In his on-stage interview at the 4A's Leadership Conference, Mr. Kilar said Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%. Also, curiously, Mr. Kilar revealed that Hulu does not have -- and does not want -- a marketing department. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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