 | | | | Wednesday • May 06, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- What does Google know about TV? Well, that women watch more ads than men; that about 5% to 15% of TV audiences flip channels during the ads; and that virtually no one records cable-news programming on DVRs.  FULL ARTICLE
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NEW YORK (AdAge.com) -- iVillage, the grand dame of the online community world since 1995, is counting on a site makeover to become the fresh face of women's communication once again. With a new logo and home page, and plans to roll out the redesign in phases over the coming year along with more robust content, the anchor Women@NBCU property also plans to court new advertising suitors along the way with integrated-sponsorship opportunities. FULL ARTICLE | |
BATAVIA, Ohio (AdAge.com) -- At a time when some associations are struggling for relevance, the American Advertising Federation has added new corporate members and is looking to burnish its image with a new reality TV show and a presence on Facebook and Twitter. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago; it's exploded. According to Nielsen, it streams more online video than any other site except YouTube. Although it is viewed by many as the symbol of a bright future for traditional TV, some wonder about the long-term strength of its business model. That question was put to Hulu CEO Jason Kilar in an onstage interview at the 4A's Leadership Conference. FULL ARTICLE | | Good Works As the industry continues to plod away from messages, ads and interruptions and move toward ideas, involvement and experiences, Fallon has committed to a modern branding approach called "generosity." The agency believes generous brands help build ideas in the world, that they leave something behind. John King, director of brand innovation for Fallon, explains how. FULL ARTICLE | | DigitalNext One typical romantic evening recently, my wife and I settled into bed to watch our favorite shows. She queued up a fresh recording of "American Idol" as I sat beside her, "Lost" episodes emanating from my warm Mac laptop. For a brief moment, my inner marketing director became conscious of the irony. My wife was zipping through commercials with her TiVo remote while I begrudgingly watched ABC "house ads," a sad indicator of unfilled inventory. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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