 | | | | Tuesday • May 05, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- Publicis Groupe's MediaVest has won the more than $500 million Mars-Wrigley consolidated media account after a shootout between incumbents.  FULL ARTICLE
| |
NEW YORK (AdAge.com) -- Can the web help ABC's quirky new NYC cop drama "The Unusuals" get a second season? Producer and creator Noah Hawley is working all the online angles he can to build interest and audience. He's got just a few weeks to convince ABC the show deserves a fall pickup. FULL ARTICLE | | Road to the Upfront NEW YORK (AdAge.com) -- NBC placed a new emphasis on scripted entertainment Monday as the General Electric broadcast network offered marketers and media buyers a peek at its lineup for the coming season, the first volley in what is likely to be an extended "upfront" sales season during a severe recession. FULL ARTICLE | |
LONDON (AdAge.com) -- Unilever Chief Marketing Officer Simon Clift and Publicis Groupe CEO Maurice Levy gave a stark warning to an international gathering of magazine publishing executives today, urging the industry to innovate and to be more creative. FULL ARTICLE | |
BATAVIA, Ohio (AdAge.com) -- Despite years of mulling marketing life after TV, most big package-goods brands still make it the centerpiece of their plans. But Kimberly-Clark Corp.'s Huggies and Procter & Gamble Co.'s Old Spice, brands that generally have relied mostly on TV, are going TV-free for some current and coming initiatives. FULL ARTICLE | | MEDIA PEOPLE NEW YORK (AdAge.com) -- Nine months after leaving his post as Microsoft's corporate VP-global marketing of interactive entertainment, Jeff Bell has landed a new job as chairman of DoMedia, a Columbus, Ohio-based online marketplace for buyers and sellers of out-of-home media. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
Back to newsletter list
