 | | | | Monday • May 04, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- Condé Nast Portfolio proved in the end, as some suspected from the beginning, to be an unfortunately timed overreach for the Condé Nast brand of high-polish, high-cost publishing.  FULL ARTICLE
| | Simon Dumenco It's sweet, really, that venture capitalists have ponied up millions so that we can all keep tweeting. It's also more than a bit scary. Here's why all our free online socializing isn't sustainable. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The nation's print media may be on life support, but some are quietly building digital portfolios again -- albeit on a smaller scale -- and some are starting to bear fruit. FULL ARTICLE | | Road to the Upfront NEW YORK (AdAge.com) -- Beset by lagging ratings and a spate of failed new shows, NBC intends to answer critics this week with a new commitment to scripted programs -- albeit none at 10 p.m. The network hopes to start a new chapter today when it gives advertisers a taste of its coming fall schedule during a series of meetings it has dubbed an "infront." FULL ARTICLE | |
NEW YORK (AdAge.com) -- Forget using focus groups and demographic data to find out what media your target audience uses. Go with a personality test instead. FULL ARTICLE | |
NEW YORK (AdAge.com) -- At a time when many consumers and advertisers are questioning the dominance of broadcast TV, CBS is for the first time in its history launching a pre-emptive salvo before this year's upfront market to distance itself from the rest of its network brethren. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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