 | | | | Thursday • April 30, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- After months of talks, Walt Disney Co. has taken a stake in Hulu, and made ABC the third of four major broadcast networks to distribute content through the web TV service.  FULL ARTICLE
| | LARRY DOBROW Soaps are alive and sorta well, with eight of them on the network schedule every day. I know this because, owing to my curiosity over the demise of a 72-year-old pop-culture institution like "Guiding Light," I watched three days' worth of "All My Children". No, really, I did. FULL ARTICLE | | MEDIA PEOPLE NEW YORK (AdAge.com) -- Scott Donaton is leaving Entertainment Weekly, where he'd been publisher since December 2007. Parent company Time Inc. said the magazine will continue to publish, contradicting occasional rumors to the contrary, and that a successor would be named shortly. FULL ARTICLE | |
NEW YORK (AdAge.com) -- With social networking at the forefront of its target demo's media habits for years now, it's a wonder MTV took so long to finally create the first live show to sync up with all the different platforms. FULL ARTICLE | |
NEW YORK (AdAge.com) -- What do Wimbledon, the Kentucky Derby and the Stanley Cup Final have in common? Except for the fact that they are sports properties long broadcast by NBC, not too much. Now the Peacock network wants to make it easy to buy ads in all of them. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- In this age of remote controls, TiVo, Hulu and YouTube, do lead-in shows matter? Yes -- at least for TV's two true fall hits, as was evident in Tuesday's ratings-race results in the ad-centric 18-to-49 demographic. FULL ARTICLE | | CMD Global's Idea of the Week France Telecom mobile operator Orange wanted to get more customers to watch football matches on their mobile phones via Orange TV. So Orange selected iconic French rugby player Sebastien Chabal to star in an interactive campaign.
For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site. FULL ARTICLE | | VIDEO: About Digital NEW YORK (AdAge.com) -- Tim Armstrong shocked the industry when he announced he was leaving his post as chief of Google ad sales to become CEO of the much-troubled AOL. At this week's 4A's Leadership Conference in San Francisco, he took to the stage with Ad Age Editor Jonah Bloom for his first public discussion of that decision. This three-part video series covers the entire interview. Among other things, Mr. Armstrong explains why he has concluded that marketers are paying too little for the ads they are placing across AOL properties. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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