 | | | | Wednesday • April 29, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- Why would Google take on Apple, Microsoft and Mozilla in the web browser war and not try to win it? That question has been asked since Google ambled into the Safari-Explorer-Firefox derby last fall with its own entry called Chrome, but took a remarkably low-key approach to marketing it. Now it's hoping YouTube videos will do the job.  FULL ARTICLE
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NEW YORK (AdAge.com) -- Marketers are continuing to hold their money close at hand, creating a foggy outlook for TV-ad buying. The traditional deadline for approving third-quarter upfront options for broadcast-TV ad buys has come and gone, but few marketers have approved that money for order, according to media buyers. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Time Warner didn't offer any decisions on what it will do with AOL during its first-quarter earnings call today, but it offered some heavy hints. FULL ARTICLE | |
NEW YORK (AdAge.com) -- At the first quarterly Women@NBCU advisory board meeting on April 17 in New York, 25 high-ranking female executives from the media, marketing and publishing sectors all converged for a "door ajar" meeting at NBC Universal's headquarters at 30 Rockefeller Plaza in New York to discuss marketing to women during a recession. What emerged is an emphasis on communicating why a product, even an expensive one, has value and is worth a consumer's money. FULL ARTICLE | | CMO Strategy NEW YORK (AdAge.com) -- Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient. This week, the company is venturing into the next phase of its digital transition via online radio, social networking and Twitter. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- Superheroes Spiderman, Superman and Batman are big box office on the big screen. But on the small screen, NBC's "Heroes" ended season three with reduced ratings: Its original-episode season average was down 30% compared with last year in the ad-centric 18-to-49 demographic and 39% from year one, when it performed heroics for NBC's schedule. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well as panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's TV operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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