 | | | | Friday • April 24, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- It's already been brutal out there for magazines, but a recent request for proposals can only make it worse by gleefully pitting magazines against each other.  FULL ARTICLE
| | Simon Dumenco I'm happy to report that overwhelmingly, readers were able to look past Ashton Kutcher's media stunt -- and the mass media's celebration of his "triumph" -- and parse what having 1 million Twitter followers really means and doesn't mean. In fact, all the reader response helped me crystallize my understanding of everything the media -- and Kutcher himself -- got wrong about his "win." FULL ARTICLE | |
NEW YORK (AdAge.com) -- The cable upfront season has already spawned announcements ranging from programming acquisitions and ventures into live action to new names. But tonight Viacom's BET Networks will announce the launch of a new network, Centric, at its presentation to advertisers in New York. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- The first night of May sweeps brought new episodes of big shows. But it didn't bring enough viewers, as every Thursday prime-time program under-delivered its original-episode season average in the ad-centric 18-to-49 demographic. FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- In a heavily anticipated move, MySpace has named former Facebook exec Owen Van Natta as CEO. He replaces Myspace founder Chris DeWolfe, who left the post a day and a half ago but is staying on as an adviser. Mr. Van Natta's hiring was first reported by AllThingsD.com. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Initiative has significantly expanded its duties with Home Depot after a review. In addition to retaining control of traditional media-planning and -buying duties, the agency has picked up the digital, newspaper and search portions of the business, according to the retailer. FULL ARTICLE | |
TV is experiencing a fundamental shift. And it is not just because of the recession or the transition from analog to digital broadcasting (now slated for June), both of which are putting pressure on future growth. TV is going digital in all aspects -- from its infrastructure to its content distribution models to its advertising and audience measurement models. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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