 | | | | Wednesday • April 22, 2009 | READ ALL NEWS AT ADAGE.COM | | Festival of Media 2009 NEW YORK (AdAge.com) -- Starcom MediaVest was named Media Agency Network of the Year at the inaugural Festival of Media Awards in Valencia, Spain. Digitas USA picked up the Agency Office of the Year prize while Microsoft was named Media Owner of the Year.  FULL ARTICLE
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LONDON (AdAge.com) -- Aegis Group spent $3.6 million in 2008 on termination payments to three senior executives, according to its latest annual report. Former CEO Robert Lerwill, who left at the end of November, received $2 million in termination payments and took home a total of $3 million for the year. David Verklin, who resigned in April and left the post of CEO at Aegis Media Americas in October, received an extra $1.14 million, bringing his total for the year to $1.7 million. FULL ARTICLE | |
The death knell for newspapers has been sounded too quickly. Newspapers are suffering from a confluence of factors, but many of their woes are self-imposed and have solutions, albeit painful ones. Newspapers have an enduring place in today's fragmented media world. The industry's survival depends on curing its structural ills and reshaping a new strategy for post-recession recovery. FULL ARTICLE | |
Now that Lifetime has finally won the rights to "Project Runway" after a yearlong lawsuit between NBC Universal and the Weinstein Co., fans will have to wait just a little bit longer to catch the already-completed sixth season. In the meantime, the female-focused network is rolling out a new slate of movies, comedies and cooking shows to move beyond its women-in-peril reputation. FULL ARTICLE | |
Scripps is positioning its five-network portfolio under the tagline "Brands (for life)," based on the newfound value of trust. "Consumers have lost a lot more than equity in their home and money in their stock portfolio. They've lost of a critical amount of trust," said Steve Gigliotti, Scripps exec VP-ad sales. "We have trusted brands with quality, relevance, stability and trust." FULL ARTICLE | | HISPANIC MARKETING NEW YORK (AdAge.com) -- Two Hispanic media companies have partnered to tell marketers what Latinas want in an in-depth survey and video ethnographies that explore everything from Latinas' financial worries to their brand-bursting refrigerators and bathroom vanities. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- With two and a half hours of reruns making CBS a Monday night wallflower, ABC -- led by "Dancing with the Stars" -- waltzed with a win in the ratings race, delivering an overall 3.5/9 rating and share in the ad-centric adult 18-49 demographic, ahead of CBS (3.0/8), Fox (2.9/7), NBC (2.7/7) and the CW (1.2/3). FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier Real Media or Tacoda ventures in that it is focused on traditional cable TV rather than the internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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