 | | | | Tuesday • April 21, 2009 | READ ALL NEWS AT ADAGE.COM | | 2009 Festival of Media VALENCIA, Spain (AdAge.com) -- Two of the world's biggest marketers called for closer relationships with their media agencies while also saying the shops need to be more innovative today at the Festival of Media.  FULL ARTICLE
| | 2009 Festival of Media VALENCIA (AdAge.com) -- Microsoft collected two awards last night as winners in the media owner categories were announced at the inaugural Festival of Media Awards here. The software giant won the Local Deal of the Year award for Microsoft Advertising's work for Coca-Cola in Italy and the company was also honored as Digital Media Owner of the Year. More awards were also handed out for campaigns including winning work from Mindshare and Goodby Silverstein & Partners. Click through for links to case studies that show why these campaigns worked. FULL ARTICLE | | 2009 Festival of Media VALENCIA, Spain (AdAge.com) -- The tenuous relationship between media agencies and media owners reared its head today during the last session of the day at the 2009 Festival of Media during the Global CEO Spotlight as the heads of some of the largest media agencies gathered here discussed how everything from the recession to social media has affected their operations. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Starting next Monday, CW will air new ads that aim to travel with the audience they target. The network intends to unveil its first "cwingers," or ads that push viewers to move from TV to online and then back again, starting April 27 during the network's flagship "Gossip Girl" program. FULL ARTICLE | |
NEW YORK (AdAge.com) -- That NBC felt the need to put a semigloss on harsh language in "Southland" -- even though it initially aired at 10 p.m. on a Thursday -- epitomizes the confused TV world in which we live. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- There was a time when the ticking watch of CBS's "60 Minutes" and three competing "big events" -- specials or made-for-TV movies -- defined Sunday viewing. But these venerable video institutions were vulnerable last night, as ABC's reality and dramas beat NBC's "Miss America Pageant" and CBS's "60 Minutes" and Hallmark Hall of Fame Movie. FULL ARTICLE | | MEDIA PEOPLE NEW YORK (AdAge.com) -- Less than a year after she was elevated to co-CEO of Martha Stewart Living, Wenda Harris Millard is leaving the company to become president of media advisory firm Media Link. FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- Search advertisers: Google would like you to sell you some display advertising. The internet giant is releasing a bit of research today that's counterintuitive, if not somewhat peculiar, for a company so dependent on the search-advertising category for revenue. Specifically: Google is making the claim that display, video and text ads on its "content" network are just as effective as search. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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