 | | | | Monday • April 20, 2009 | READ ALL NEWS AT ADAGE.COM | | 2009 Festival of Media VALENCIA, Spain (AdAge.com) -- Omnicom Group's OMD and WPP's MediaCom were the big agency winners last night at the Festival of Media Awards here, taking home two trophies as winners from the campaign category were announced. See the winning work.  FULL ARTICLE
| | 2009 Festival of Media VALENCIA, Spain (AdAge.com) -- Havas CEO Fernando Rodes Vila kicked off the 2009 Festival of Media with a call for greater environmental sustainability in marketing communications and a cautiously optimistic take on the global economy. FULL ARTICLE | | 2009 Festival of Media VALENCIA, Spain (AdAge.com) -- Change was the theme for a midmorning session at the Festival of Media here. And to ensure that the panel wasn't just the industry preaching to itself, two outsiders whose companies have undergone structural change on a global level were brought in to offer their thoughts on how the media industry could navigate through the digital upheaval. FULL ARTICLE | | SIMON DUMENCO What can we learn from the viral video sensation Susan Boyle? For one thing, you can make being a frump a good thing. Simon Dumenco lays out how you too can glean insight from a 47-year-old woman who lives with her cat, Pebbles. Oh yeah, and sings. FULL ARTICLE | |
NEW YORK (AdAge.com) -- While the networks attract tens of millions of people to their TV programs, as broadcast audiences steadily erode, they are also fishing for tens of thousands of these more rapt viewers online. So the plan is to woo them away from grass-roots fan sites operated by others and secure additional marketer support in the process. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Magazine giant Time Inc. is trying to build its online ad business with an ad network of its own that will, among other things, allow advertisers to make targeted buys across the well-lit, advertiser-friendly web sites operated by the company. FULL ARTICLE | | MADISON & VINE LOS ANGELES (AdAge.com) -- Advertisers can breathe a bit easier: The national board of the Screen Actors Guild yesterday narrowly voted to approve and recommend to members a new, two-year successor agreement to its lapsed film and TV agreements. FULL ARTICLE | | DIGITAL Adobe's Flash video and animation platform fueled the web video boom. Can it finally bridge the TV-internet divide in your living room? Here are some of the companies and devices it might help, including cable companies, Blu-ray players and online publishers. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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