Friday • April 17, 2009 | READ ALL NEWS AT ADAGE.COM

The Real Meaning of Ashton Kutcher's 1M Twitter Followers If This Dude's at the Pinnacle of the Attention Economy, the Attention Economy Needs a Bailout

The Media Guy

Ashton Kutcher's, um, triumph has me thinking that it can't be a good sign for the so-called Attention Economy that a million people are following Mr. Demi Moore on Twitter.

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What Is the New Black TV? It's Just Bravo Teaser Campaign Is for 'Project Runway' Replacement

New Yorkers with a particularly keen eye for subway or bus ads lately might have noticed a cryptic new web site being touted called WhatIsTheNewBlack.TV. The (admittedly dated) question tends to conjure thoughts of Anna Wintour, high-end retailers or maybe even a packaged-goods or makeup brand trying to associate themselves with fashion.

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YouTube to Roll Out Film- and TV-Friendly Portal Intended Rival to Hulu Will Be Optimized for TV Viewing

NEW YORK (AdAge.com) -- YouTube wants you to think it's a little bit less about dogs on skateboards and more about TV and movies. The Google video site announced a redesign today and a specialized portal that aims to make the service more hospitable for TV, film and TV-like in-video advertising that will be sold as part of Google TV.

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CBS Wins the Night, but Not on the Strongest of Ratings Then Again, Not a Great Night for Broadcast TV

Rash Report

MINNEAPOLIS (AdAge.com) -- CBS won the night, but NBC may be winning the more crucial competition: Developing a drama that can be a building block for next fall's schedule -- and maybe beyond.

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U.K. Insurer Says, 'Help Yourself' PruHealth Teams With JCDecaux Innovate to Dispense Free Goodies With a Message

Idea of the Week

Health-insurance company PruHealth was keen to communicate how a combination of eating fruit and exercising can lower health coverage -- but without resorting to preaching. So PruHealth teamed up with JCDecaux Innovate to create a bespoke outdoor campaign in key London areas. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

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Subway Places More Than Just Product in NBC's 'Chuck' Script Puts Sandwich Front and Center and Includes Chain's '$5 Foot-Long' Tagline

Madison & Vine

NEW YORK (AdAge.com) -- A major character on NBC's "Chuck" delivers a Subway sandwich to his boss, then utters the chain's current "$5 foot-long" ad message as part of the script? Why, it's enough to make the casual viewer scream out "Sweet onion teriyaki!" in amazement.

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Spike Wins With Sports-Themed Entertainment Network Can Reach Young Men, Integrate Advertisers Without Being Hamstrung by League Restrictions

Madison & Vine

NEW YORK (AdAge.com) -- MTV Entertainment's Spike has been steadily building its brand by bringing sports-themed entertainment to its targeted male audience. And being less beholden to live sports and leagues than ESPN allows Spike to be more flexible when it comes to advertiser integration.

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Radio, Radio: How to Bring Credibility Back Marketers, Audiences Still Need a Medium With Human Touch, Local Awareness

Songs for Soap

In a time when we live our media lives huddled around web browsers and staring at our phones, what is the relevance of broadcast radio to marketers?

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Top Media Jobs This Week

1. Account Executive, Babel Networks
2. Mid-West Account Director, Complex Media
3. Associate Media Director, Digital, Engauge
4. Senior Manager, Marketing, Tremor Media Inc
5. Media Designer, Senior, Booz Allen

Check It Out