Thursday • April 16, 2009 | READ ALL NEWS AT ADAGE.COM

NEW YORK (AdAge.com) -- Ad dollars are creeping back into the TV market, ad buyers say, though they remain uncertain whether the money will replace portions of upfront buys marketers have canceled in recent months.

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Brill: Bring Back an Old Business Model for New Media Q&A: The Entrepreneur Discusses His Latest Venture to Help Newspapers Charge for Online Content

NEW YORK (AdAge.com) -- Steven Brill has gone public with Journalism Online, the company that he and two other media veterans are starting to help newspapers and magazines charge for their content online. That prompted a flood of interest -- but also questions from all quarters in media. We grabbed a few minutes with Mr. Brill to hear his answers to some of those questions.

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Lowbrow Dobrow Thinks TV Land's Latest Dating Derby Is too Serious Media Review for Media People: 'The Cougar'

TV Land's much-hyped "The Cougar" is the latest stupid variation on the spit-swapping grandeur that is the televised dating derby. Its twist? The romantic predator is a 40-year-old gal and her oily prey is a fraternity's worth of 20-something dudes. The show, however, makes the fatal mistake of dropping the meanness.

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NBC Universal Cablers Make Their Pitch to Women Road to the Upfront: Bravo and Oxygen

NEW YORK (AdAge.com) -- How do you capitalize on two of the fastest-growing networks on cable? Combine them, of course. That's part of the strategy that's anchoring the ongoing ratings success story of Bravo and Oxygen, two of the anchor brands of Women@NBCU, a lifestyle-marketing group that also includes iVillage, "Today" and the company's "Green Is Universal" unit.

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Terminology Matters: Why 'Social Media' Sucks Here's a New Lexicon to Help You Think Clearly

DigitalNext

As I speak with companies that want to engage with their customers in the online social world, I continually find people confused as soon as they begin talking about "social media." The reason is the baggage that comes along with the word "media."

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Susan Boyle Gives Voice to Reality TV's Ratings Success 'Idol,' 'Fringe' Help Fox Win Tuesday Night

Rash Report

MINNEAPOLIS (AdAge.com) -- Reality TV: Sociologists have tried to explain it, and schedulers have tried to exploit it. But what dissertations and demographic studies about the decade's dominant genre couldn't capture, Susan Boyle, a down-to-earth singer with a heavenly voice, did. Her appearance on "Britain's Got Talent" -- in which she astounded the judges as well as the public with a stirring, stunning rendition of "I Dreamed a Dream" -- has been watched on YouTube more than 7 million times, and encapsulates the power of everyday people becoming overnight sensations.

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Top Media Jobs This Week

1. Account Executive, Babel Networks
2. Mid-West Account Director, Complex Media
3. Associate Media Director, Digital, Engauge
4. Senior Manager, Marketing, Tremor Media Inc
5. Media Designer, Senior, Booz Allen

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