 | | | | Wednesday • April 15, 2009 | READ ALL NEWS AT ADAGE.COM | |
April 15 is forever logged into our consciousness as Tax Day. And for two companies -- H&R Block, the country's largest tax-preparation service, and Intuit, marketer of leading software service TurboTax -- this date remains a highly anticipated event on their marketing calendars. We looked at the two tax services' media strategies to ascertain who could rightfully claim bragging rights as best-in-market.  FULL ARTICLE
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NEW YORK (AdAge.com) -- Steven Brill, a vocal proponent of the idea that newspapers should be charging for stories online, has launched a company to attempt to make that a reality. FULL ARTICLE | |
NEW YORK (AdAge.com) -- It's always been about wealth and prestige for the magazine Worth, which has catered to the ultra-affluent since 1992. But the magazine is about to be more exclusive than ever: Soon it will sport a $20 cover price -- unless you're on the magazine's elite addressee list. FULL ARTICLE | |
LONDON (AdAge.com) -- Britain's biggest commercial channel, ITV, is seeking to divert attention away from its financial troubles with a big-budget branding commercial selling the channel as "The Brighter Side." FULL ARTICLE | | Video Report NEW YORK (AdAge.com) -- Internet-protocol TV sites such as Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the TV industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon Chief Marketing Officer John Stratton was asked if this exploding new world of IPTV wasn't a serious threat to traditional subscription TV. FULL ARTICLE | | Rash Report MINNEAPOLIS (AdAge.com) -- It's been a year -- a decade -- for reality TV. But at least for one night, it was back to TV's original oeuvres, as sitcoms and dramas on CBS and Fox tied for first with a 4.1/11 rating and share in the ad-centric 18-to-49 demographic. ABC, which had Monday's only reality show, "Dancing With the Stars," was third, with a 3.4/9, while NBC (2.8/7) and the CW (0.4/1), which also depend on dramas, finished fourth and fifth, respectively. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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