 | | | | Tuesday • April 14, 2009 | READ ALL NEWS AT ADAGE.COM | |
YORK, Pa. (AdAge.com) -- Thanks to a confluence of factors -- ubiquitous broadband, changing viewer habits and cheaper tech parts -- internet TV is on the verge of a breakout. However, there are still too many interested parties trying to play a part in making a seamless connection -- and nabbing a piece of the payoff.  FULL ARTICLE
| | Special Report: Cable TV 2009 NEW YORK (AdAge.com) -- When it made its debut on June 13, 2005, TNT's "The Closer" had several distinctions. It was the Time Warner-owned cable network's first original drama since sci-fi series "Witchblade" ended in 2002. It starred Kyra Sedgwick, a popular actress who, one might think, would seem more at home on the big screen. And it drew just more than 7 million viewers, making it something of an oddity: a cable show that attracted a broadcast-caliber audience. These days, "The Closer" is the linchpin of something even bigger: the Turner entertainment channels' challenge to broadcasters including NBC, Fox and CBS. FULL ARTICLE | | Commentary by Pete Blackshaw Fred Wilson kicked off Ad Age's recent Digital Conference urging us to focus on "earned" vs. paid media. But the manner in which employees treat customers does more to drive online love (or venom) than the best advertising campaign. That's why our entire marketing debate must shift to the tougher operational decisions we need to make to maximize earned media. And we also need to be brutally honest about the upfront investment and choices we need to get this right. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The Valencia Festival of Media has opened the voting for its People's Award. Between now and April 21, everyday consumers, along with media planners, strategists and managers, will be able to vote for five of the 109 shortlisted nominees in the 19 campaign categories. FULL ARTICLE | | Rash Report MINNEAPOLIS (AdAge.com) -- For nearly a decade, CBS won the Sunday ratings race based in part on the strength of "Touched by an Angel." It happened again Sunday night, only it wasn't Ireland's Roma Downey but Argentina's Angel Cabrera, whose dramatic Masters victory helped CBS win with the ad-centric 18-to-49 demographic, as the network delivered an overall 2.9/8 rating and share, ahead of ABC and NBC (each 2.3/7), Fox (1.8/5) and the CW (0.3/1). FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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