 | | | | Friday • April 10, 2009 | READ ALL NEWS AT ADAGE.COM | | JOHN RASH MINNEAPOLIS (AdAge.com) -- The calendar says it's spring, but with multiple midseason series having program premieres, there was a touch of fall on -- if not in -- the air last night. While audiences will take time to sort out the new shows, it was a night when hope could spring eternal for NBC, as "Parks and Recreation" and "Southland" -- strategically scheduled around new episodes of "The Office" -- led NBC to tie CBS for first place.  FULL ARTICLE
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NEW YORK (AdAge.com) -- Google's YouTube and Universal Music Group, the world's largest record label, are going into business together in a deal they hope will forge a future for ad-supported music. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The American Society of Magazine Editors has criticized ESPN the Magazine and Entertainment Weekly for recent ads involving the magazines' covers, which are traditionally considered sacred editorial space. But some advertisers, publishers and even editors are arguing that readers are savvier than they used to be -- and that print shouldn't compete at a disadvantage to every other medium. FULL ARTICLE | | TV Week NBC is promoting Thursday night's premiere of "Southland" with a front-page ad in Thursday's Los Angeles Times that appears to be unlike any other front page ad the paper has run previously. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The Daily Beast, Tina Brown's 6-month-old web venture, has had just a sprinkling of advertising partners thus far. It's run some ad units and sponsored content but has yet to establish any sort of consistent advertising presence. That's set to change with the launch of a monthlong partnership with Bottega Veneta. FULL ARTICLE | | SIMON DUMENCO It's the last day of Plan B Week. Each day this week we've run reader responses to my recent "Media Guy" column titled "Topic A in Rapidly Shrinking Medialand: What's Your Plan B?" in which I wrote about soul-searching in the media business in the wake of massive restructuring and layoffs. Today, a former radio guy wonders what he'll be when he's no longer "radio guy." FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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