 | | | | Thursday • April 09, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- Does America want to see people being fired by their own colleagues? News Corp.'s Fox is trying to raise eyebrows again with a potential reality show that takes on exactly this subject. While media buyers say not everyone may embrace the concept, the show should get enough support to make at least an initial appearance on air.  FULL ARTICLE
| | LARRY DOBROW Judging by the just-debuted "Deadliest Warrior," Spike wants to grow up. Sure, the concept and execution might not teem with maturity: In a loft-like test lab, a "biomechanical engineer and karate black belt," an "E.R. doctor and UFC medic" and other torso-carnage savants set about determining which of two historical ass-kickers would come out on top in a mano y mano slobberknocker. Still, it shows that Spike finally has the confidence to advance beyond the manufactured, boisterous guy talk that lards its other original offerings. FULL ARTICLE | | SIMON DUMENCO It's Day 4 of Plan B Week. Each day this week we're running reader responses to my recent "Media Guy" column titled "Topic A in Rapidly Shrinking Medialand: What's Your Plan B?" in which I wrote about soul-searching in the media business in the wake of massive restructuring and layoffs. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad-network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment Senior VP Walker Jacobs and 24/7 Real Media Chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- As pop culture, "Peanuts" was never really counterculture. But there was a time during the 1960s when the stark, existential neuroses of children like Charlie Brown and Linus -- at least juxtaposed against "Blondie" and "Dick Tracy" -- could be considered cool. But times -- and teens -- change: Fox's "American Idol" had a 17 share with teens, compared with a 1 share for "It's the Easter Beagle, Charlie Brown" and "Charlie Brown All Stars." FULL ARTICLE | | BUSINESS INSIDER Former longtime AOL news exec Lewis Dvorkin has been working on a secret new project for about a year. It launched today -- True/Slant, yet another news aggregator/blog farm -- and it looks like a flop. FULL ARTICLE | | DIGITAL Samsung's LED-lit sheep ran away with the top spot on the viral video chart for the second week in a row -- but Geico's Numa Numa interpretation is gaining on it. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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