Thursday, April 16 will unofficially be alt-weekly day at the Columbia Journalism School, with a panel discussion on the state of the alt-weekly industry followed by an informal reception.
"To the uninitiated, Random Lengths News may appear to be a leftist journalistic exercise carried on by a deluded few, but it is a vital news
source for an increasingly frustrated constituency," Julia Murphy writes in a profile of the San Pedro, Calif., alt-weekly that appeared in a recent edition of Swindle magazine (not available online). "There is an essential nexus between Main Street business,
progressive politics and the well-being of the communities we
serve," publisher James Allen says. "The locals trust [our paper]
even if they don't agree with it."
In a blog post on the struggling newspaper business, the New York Times columnist points to WW as "an example of how a small paper" has successfully undertaken investigative and watchdog journalism. But Kristof seems to think the Portland alt-weekly is a rare bird: He adds that small news operations -- especially websites -- can't "undertake major investigations, partly because they're enormously expensive with uncertain results."
Euro RSCG has done a print and poster campaign for the Chicago alt-weekly, Sun-Times media and marketing columnist Lewis Lazare reports. Euro RSCG's chief creative officer says the deal is being paid mostly in barter, but it included enough cash to hire local photographer Ross Feighery, who Lazare says "has done a smash-up job shooting the campaign visuals."
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