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March 20, 2009
 

Insider Newsletter

A weekly summary of the best in BusinessWeek and BusinessWeek.com


NEWS  THIS WEEK'S TOP STORY

The Fed's Heavy Artillery

Bernanke & Co. launch a
massive plan to buy up
mortgage-backed securities,
agency debt, and Treasuries
to boost the economy

Editor's Memo
The Federal Reserve stole back a bit of the limelight from AIG and its despised bonus-babies with a new plan to buy, buy, buy—it may be the only option left, but Wall Street seemed to think the news was good. BusinessWeek's Peter Coy takes you through the plan in the Insider Top Story this week.

The limelight is, of course, the natural habitat of Apple, and this week it announced its new iPhone operating system that makes it easier for software developers to create snappy apps for the smartphone. Check out the story in our Technology Channel.

Our Featured Video and accompanying story in Lifestyle take you on a tour of the hidden enclaves where the very rich still reside in relative splendor. Take a look, but the residents don?t really want you to stay.

And be sure to check out our slide show on "Rebounders"—people who went from being laid-off to being entrepreneurs.
—Katherine Davis


  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
THE INTERNET
Waterfront: The Conde Nast of Web Health
Why Everyday Health's Web sites attract more online health seekers than WebMD, Google, Microsoft, and Yahoo!

B-SCHOOL LIFE
B-School in a Recession, with Family
Students with partners and young children are finding that the economic downturn adds fresh stress to a complicated life transition

NEWS
For-Profit Colleges: Scooping Up the Stimulus
The University of Phoenix and others are cashing in. Critics say the schools have low graduation rates and dubious recruiting standards

  FROM BW.COM'S TECHNOLOGY CHANNEL
TELECOMMUNICATIONS
Apple Raises Its iPhone Ante
Apple is making it easier for developers to create iPhone applications, which could increase its smartphone market share

CONSUMER ELECTRONICS
What Consumers Cling To in Lean Times
Cell phones are definitely in, but cable TV is not regarded as crucial

GIGAOM • From GigaOm
Battery Breakthroughs: Progress for Electric Cars
While it's not the missing piece of the puzzle, the latest battery news brings the U.S. one step closer to electrification of its auto fleet

  FROM BW.COM'S SMALLBIZ CHANNEL
SMALL BUSINESS FINANCING
Tax Advice from a Former IRS Auditor
Small businesses face a relatively higher risk of audits than individuals. Here are some pitfalls to avoid to make sure your returns are accurate

SMART ANSWERS
Stimulus Prompts Small Business Loan Scams
Though the SBA doesn't give stimulus package loans directly to small businesses, savvy scammers would have you believe otherwise

TOP NEWS
Can Obama Jolt Small Business Lending?
The Administration offers a package of help for small businesses, but the program carries some risks for Uncle Sam

  FROM BW.COM'S ASIA & EUROPE CHANNELS
JAPAN
Toshiba's Turn to Reshuffle at the Top
A new CEO has the giant task of returning the tech giant to profitability as Toshiba faces what may be its biggest lost in 60 years

CHINA
Recession Slams Chinese Exports Again
China exports dropped an "ugly" 25.7% in February after January's 17.5% fall. The government is trying to boost domestic spending to alleviate the pain

ENTERTAINMENT
Luc Besson's Growing Film Empire
The box-office successes of Europacorp's Taken and Transporter have put the studio on a fast-growth trajectory

  FROM BW.COM'S LIFESTYLE CHANNEL
REAL ESTATE NEWS
Where the Rich (Still) Live
From the Gold Coast of Long Island to the hills of Silicon Valley, there is still great wealth to be found in isolated—and protected—enclaves

REVIEWS
2009 VW Tiguan
If you're in the market for a compact SUV and appreciate German engineering, consider the VW Tiguan

NEWS & FEATURES • From Gizmag.com
Happy Birthday, Barbie
America's favorite blonde turns 50 and she's richer than ever. In 2008 she brought in around $1.2 billion in revenue in 2008 for Mattel

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
THE INNOVATION ENGINE
Win Via Inspiration, Not Panic
Don't fear bigger businesses that might encroach upon your turf. Use your entrepreneurial mindset to beat them, say G. Michael Maddock and Raphael Louis Vitón

  FROM BW.COM'S INVESTING CHANNEL
WHAT'S YOUR STORY IDEA?
Shareholder Value: Time for a Longer View?
Experts—among them Jack Welch—are expressing reservations about the long-popular practice of managing for the short term. Are they getting through?

INVESTING
Obama: Feeling Our Financial Pain?
He started out the stock market slide with mostly conservative investments. But that doesn't mean the Commander-in-Chief hasn't felt the economic squeeze

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  IN YOUR FACE: LAID OFF TO ENTREPRENEUR

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  FEATURED VIDEO
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Brookville, N.Y. tops BusinessWeek's list of America's wealthiest towns. Find out more about this quaint but highly affluent village on Long Island's Gold Coast.
 


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  FEATURED COLUMN
Up-to-Date Tech Has Its Place, Too
After last month's ode to outmoded technology, columnist Roger Kay takes a moment to sing praises to state-of-the-art gizmos