Monday • February 09, 2009 | READ ALL NEWS AT ADAGE.COM

Let's Stop Crazed Baby-Obsessives From Media Profit In the Spirit of 'Son of Sam' Laws, How About a 'Mom of Octuplets' Law to Keep Loons From Funding Their Habit?

The Octuplet Mom's poor children -- all 14 of them -- will likely have a tough time of it without a critical mass of immoral behavior by the media: namely, the showering of cash on a disturbed person. But marketers must take pause.

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NEW YORK (AdAge.com) -- Hit hard by the flailing economy, advertisers are indicating they will cancel a larger-than-usual portion of their upfront TV buys in the second quarter, according to ad buyers and media executives.

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Helpful Steps Magazine Publishers Can Still Take How to Extend Ad-Sale Deadlines, Get Rid of Bleed Charges Before It's Too Late

NEW YORK (AdAge.com) -- Advertisers, recession and technology are conspiring to render still more magazine traditions obsolete. Here, two more changes magazine publishers must make sooner rather than later.

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NBC Makes Most of Bowl With 'Super Front,' Promos Net Sold out Inventory, Previewed Fall Lineup and Plugged All It Could

NEW YORK (AdAge.com) -- When people recall the advertising in Super Bowl XLIII, they'll no doubt think of PepsiCo's five and a half minutes of commercials; the entrance of a direct-response advertiser, Cash4Gold; and a Doritos commercial made by two average guys that proved more popular than those made by professional admen. But one marketer managed to dominate the game in a way no paying marketer could: NBC.

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Super Bowl Advertising: Everyone's a Winner With Many Admeters and Metrics, Marketers Have Plenty of Ways to Justify their Efforts

NEW YORK (AdAge.com) -- Ad Age sifted through the more than 50 different (and often dubious) ratings systems to try to gauge Super Bowl winners or losers based, at least loosely, on the goals of the brands involved.

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WASHINGTON (AdAge.com) -- No one knows what day the Postal Service will drop if it goes to a five-day week, but this much is certain: Someone is going to get hurt. Whether that someone is magazine companies, direct marketers or coupon mailers will depend on the day.

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Top Media Jobs This Week

1. Media Manager, Kao Brands Company
2. Director, Product Management-Social Networking, Interactive Entertainment Company
3. VP, Account Management, New Media Company
4. Digital Associate Media Director, OMD
5. VP - Branded Entertainment, Magical Elves, Inc.

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