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Inside AdWords
http://groups.google.com/group/inside-adwords?hl=en

inside-adwords@googlegroups.com

Today's topics:

* New AdWords Help Videos - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/t/9f5cb9856d6e7238?hl=en
* Valentine's Day & President's Day ad templates now available - 1 messages, 1
author
http://groups.google.com/group/inside-adwords/t/514880aec3c90488?hl=en
* A new year, a new traffic model for Ad Planner - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/t/afd471791edae3fb?hl=en

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TOPIC: New AdWords Help Videos
http://groups.google.com/group/inside-adwords/t/9f5cb9856d6e7238?hl=en
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== 1 of 1 ==
Date: Tues, Jan 27 2009 4:18 pm
From: Inside AdWords crew


We'd like to share with you seven new help videos on popular AdWords
topics. In each video you'll find the exact steps you can follow to use
different features within your account. The videos cover the following
topics:
- Entering billing information
- Adjusting your budget
- Using the Ad Preview tool
- Applying a Promotional Credit to an existing account
- Viewing Cost and Payment history
- Using the Ads Diagnostic toolThe seventh video, shown below,
demonstrates how to use the Campaign Optimizer, a free AdWords tool
designed to help you fine-tune your advertising campaigns. The Campaign
Optimizer analyzes your budget, keywords, ad text, and landing page to
create a customized proposal for your campaign. You can then review the
proposed changes and accept the ones you want to apply to your
campaign.You can find all seven videos, and more, on the AdWords Help
Center YouTube Channel.Posted by Christian Yee, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 1/27/2009 04:14:00 PM




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TOPIC: Valentine's Day & President's Day ad templates now available
http://groups.google.com/group/inside-adwords/t/514880aec3c90488?hl=en
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== 1 of 1 ==
Date: Thurs, Jan 29 2009 9:44 am
From: Inside AdWords crew


Last week, we gave you a sneak preview of our seasonal display ad
templates for Valentine's Day and President's Day. We're excited to let
you know that these new templates are now available for you to use in
your campaigns -- just visit the "Seasonal" section of the Display Ad
Builder gallery in AdWords to get started.We're always interested in
your feedback and ideas for more template themes, so let us know if
you're looking for something special. One of our advertisers, Jason
Barnes of Superb Internet Corporation, helped us come up with the idea
for easier, more timely display ad promotions. Jason and his team
wanted a way to bring more relevancy to display ads, without the cost
or lead time it would otherwise require, so he got in touch with us.
Here's what Jason had to say:Using Google's display ad builder is just
a smoother process. Say we wanted to do a one-day holiday sale of 50%
off, and the rest of the week, 30% off. That can be a hassle with
standard image ad directories, but with the Display Ad Builder, we can
easily swap in text if we have an image. It's a great time saver, and
we'll definitely continue to use it that way.You can adopt Jason's
strategy of making quick text changes to your image ads in the Display
Ad Builder, whether or not you decide to use one of our new seasonal
templates.If you're new to Display Ads, you can get started by
clicking "Display Ad Builder" on the "Create an ad page" within a new
or existing campaign. To learn more about creating and running display
ads, visit our Display Ads 101 tutorial site.Posted by Heather ***,
Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 1/29/2009 09:43:00 AM




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TOPIC: A new year, a new traffic model for Ad Planner
http://groups.google.com/group/inside-adwords/t/afd471791edae3fb?hl=en
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== 1 of 1 ==
Date: Thurs, Jan 29 2009 1:24 pm
From: Inside AdWords crew


If you are looking for more site information to help plan your display
advertising campaigns and understand audiences on the web, Google Ad
Planner can help. Our goal is to provide you with the most accurate
site information for better planning and decision-making, and we're
excited to kick off the new year with an improved traffic estimation
model as well as several other features.The new traffic estimation
model should help reduce some of the confusion that often surrounds
tracking the number of unique visitors to your site. When creating
campaigns, many advertisers use media planning tools, including Ad
Planner, to look at unique visitors based on estimates of real world
users. However, publishers typically rely on web server logs or web
analytics tools, such as Google Analytics, to measure unique visitors
based on cookie counts. Discrepencies arise when these two types of
unique visitors are compared. You can learn more about this topic by
reading the IAB guidelines on Audience Measurement.To address the
various ways of measuring site traffic, we:
- Added Unique Visitors (cookies), a new cookie-based metric, to help
you cross-check and compare metrics, similar to Google Analytics unique
visitor metrics.
- Changed Unique Visitors to Unique Visitors (users) so it's clearer
that you're reviewing estimated numbers of real world users.
- Placed the Unique Visitors (cookies) and Unique Visitors (users)
metrics on a site's profile page so you'll have a more comprehensive
view of how a specific site can support your media planning. Learn how
to make the most of these two metrics.In addition, our new model
improves our traffic estimates. You'll notice our page view estimates
are now more accurate and consistent with web server
measurements.(Click image for a full-size version)We've also added
country demographics for Australia, Brazil, Japan, and Switzerland,
which brings our demographics total to ten countries, with more coming
in the future. In select countries we've also added a new demographics
category, Children in Household, which can be used to research sites.
You've told us that defining an audience to fit your intended customers
can be difficult. In response, we've created Pre-defined Audiences that
represent commonly used audiences. Now you can experiment with
different criteria without having to choose them manually.This release
represents only a fraction of what we're planning for 2009. Stay tuned
for more Google Ad Planner announcements soon.Posted by Trevor
Claiborne, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 1/29/2009 01:19:00 PM



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