Zig On
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Let Your Reach Exceed Your Grasp
By Zig Ziglar
 In one of our major universities a professor of economics gave a test to his class. The test had several sections of questions, each of which contained three categories of questions. He instructed the students to choose one question from each section on the test. The first category in each section was the hardest and was worth 50 points. The second category in each section was not quite as hard and worth 40 points. The third category in each section was the easiest and worth only 30 points. |
| 2009 |
New Year's Resolutions
By Krish Dhanam
 The parties of the season are in full swing and the decorations that adorn everything that will provide support seem to bring an air of festivity into the moment. The office gatherings and unending supply of delicacies that appear in every break room show us that Christmas is here. There will be carols sung and greetings exchanged and the politically correct needs of the times we live in will force some to be more vocal than others. All in the name of a season and the emotions that another year of endings will bring to families everywhere.
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| Business |
How to Drive Off Your Customers
By David Johnson
Too busy in your business? More than enough revenue? Here are some ways you can keep those pesky prospects and customers away...
#1: Make Sure Your Marketing is All About You After all... people who want to spend money with you want to understand how your products and services benefit them, so if you focus on you, your company's history, your features, etc., you'll be sure to keep people from bugging you. Whatever you do, don't use pictures of the people most likely to actually buy from you, and avoid connecting their needs and wants to aspects of your business most likely to appeal to them. Instead, just subtly communicate the notion that you're in business for your own benefit and that you really aren't interested in customers. They'll smell this a mile away and bug someone else instead. Read more... |
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"How to Attract Customers in this Tough Economy"
