password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview

Mobile  |  View this email as a web page Please add SQL Server Magazine Update to your
Safe Sender list.

SQL Server Magazine Update
Subscribe Now

This email newsletter comes to you free and is supported by the following advertisers, which offer products and services in which you might be interested. Please take a moment to visit these advertisers' web sites and show your support for SQL Server Magazine.

Melissa Data
Data Quality Suite--Free Trial

SQL Server Magazine
Are you ready to deploy SQL Server 2008?

Perspectives
  How Simple Can Amazon SimpleDB Be?
Community
  SQL Server Magazine Instant Poll
  January SQL Server Magazine Articles
  Clustering in a Virtual World: A free web seminar by John Savill
  Product Watch: Enhanced Reporting and SQL Support Help You Access and Display Your Data
Events and Resources
  Events and Resources

Sponsor: Melissa Data

Data Quality Suite--Free Trial

Protect your database from bad data at point-of-entry. This free trial gives you all the tools to verify, standardize, and correct domestic and international addresses, update phone numbers, validate email addresses, and parse and genderize full contact names. We offer multiplatform APIs, web services and enterprise platforms to match your budget and business needs. You’ve got nothing to lose but bad data, so Download the Data Quality Suite for free today!

Perspectives


How Simple Can Amazon SimpleDB Be?

by Kalen De***y, kalen@insidesqlserver.com

When searching the SQL Server news sites looking for an interesting topic to write about this week, I noticed several references to Amazon's entry into the database market with a product called Amazon SimpleDB. I was interested in finding out more about exactly how simple the product was, what its capabilities were, and how it differed from my favorite database product—SQL Server.

The first reference I went to was the eWeek article "Amazon Opens Public Beta for SimpleDB Service," which said "'Traditional clustered relational databases often require a sizeable upfront investment and complex design,' said Matt Domo, general manager of Amazon SimpleDB, in a statement. 'Our customers have asked us for a simple, scalable, reliable and low latency alternative. Amazon SimpleDB eliminates complexity so that developers and businesses can focus on optimizing applications and not administering their database. We’re pleased that we can now make the service available broadly and also pass along the cost savings we’ve achieved.'"

Ok, so Amazon SimpleDB is geared toward developers and businesses, not database administrators, architects, or tuners. Developers just want to develop. Unless they're specifically database developers, they rarely have the time or inclination to learn the gory details of database design, maintenance, and tuning. And Amazon SimpleDB requires no schema, according to the eWeek article. But what exactly does "no schema" mean? Nowhere could I find a more elaborate explanation of that claim, but in my continued research, I surmised that it meant that you didn't have to define your database structure, or the structure of any tables.

In addition, "Amazon Opens Public Beta for SimpleDB Service," mentions a "traditional clustered relational database" but provides no definition of that term. The tradition must be more than 22 years old because that term meant nothing to me.  Wikipedia didn't have any information about the terms "clustered database" or "clustered relational database," so I guess I’m not the only one who isn’t familiar with them.  However, I finally found a reference to a clustered database at
http://www.versant.com/developer/resources/objectdatabase/whitepapers/vsnt_whitepaper_scalability_clustering.pdf. I'll let you read the article for yourself, but the definition it provides for a clustered database sounds suspiciously like SQL Server’s clustered indexes. Is a clustered database something more? I couldn't find the answer in a quick search.

The Amazon SimpleDB page on Amazon.com is full of hype.  It claims that Amazon SimpleDB "eliminates the administrative burden of data modeling, index maintenance, and performance tuning."  This sounds almost too good and reminds me of reminds me of my commentary "Will Database Tuning Become Obsolete?" which was about solid state disk (SSD) drives eliminating the need for tuning. Haven't we all been warned that if something sounds too good to be true, it probably is?

Click here to read the rest of How Simple Can Amazon SimpleDB Be?

Sponsor: SQL Server Magazine

Are you ready to deploy SQL Server 2008?

Many IT departments considering a migration to SQL Server 2008 are anxious about what may happen if the server does not perform well at deployment.  This essential guide explains how analyzing your disk, memory, and processor requirements can help you develop a migration plan that will make your deployment an immediate success.

Download this essential guide to learn what you need to do before implementing SQL Server 2008.

Community


SQL Server Magazine Instant Poll

Which combination of Visual Studio 2008 and SQL Server 2008 do you use the most?

Go to the SQL Server Magazine home page (www.sqlmag.com) and submit your vote for:

  • I take advantage of the LINQ functionality
  • I use Report Designer with SQL Server Reporting Services
  • I manage SQL Server 2008 databases from the Server Explorer
  • I don't have SQL Server 2008 installed
  • I never use Visual Studio



January SQL Server Magazine Articles

Partitioning a Table that Contains Future Dates
by Gary Zaika

If you have a large table with future dates in it, you can use the method described here to partition it.
http://www.sqlmag.com/Article/ArticleID/100641/sql_server_100641.html


SQL Server 2008 (and Earlier) Build Versions
by Michael Otey

Your SQL Server build versions can affect whether you should perform an upgrade or a new installation—learn how to find your SQL Server version number and whether an upgrade is in your future.
http://www.sqlmag.com/Article/ArticleID/100674/sql_server_100674.html


Clustering in a Virtual World: A free web seminar by John Savill

On January 27, John Savill, author of the Tips & Tricks UPDATE, will present a free web seminar on high availability options. John will look at the difference between planned and unplanned failovers and the technologies available to minimize downtime during failovers. He will also examine when to use physical or virtual clustering and show you the best practices to apply.

You'll learn to identify the best high availability design for different scenarios. You'll see how to use failover clustering within the virtual machines to take advantage of cluster-aware services such as Exchange and SQL Server running inside the VMs. You'll also see how you can use a combination of virtual and physical machines in a single cluster and learn about the gotchas that you should avoid.

Visit the seminar site and register today!


Product Watch: Enhanced Reporting and SQL Support Help You Access and Display Your Data

FileMaker Pro 10’s new interface lets you create reports, save search results, and automate database tasks.
www.sqlmag.com/Article/ArticleID/101216/101216.html

Events and Resources


Events and Resources

Endpoint Security: Learn How to Unify Essential Components in a Single Agent
Endpoints are the new Achilles heel of network and information security. How do you respond to the challenges and make sure your organization is set up to unify endpoint security? This white paper will help you better understand the risks you face and discusses a new strategy that organizations are turning to--using a broad set of technologies for endpoint security unified into a single agent with central control. Read this white paper to avoid stolen data, disruptions of business operations, and potential penalties for noncompliance.
Read this white paper


How effective is your backup solution? Answer a few simple questions and get a shot at winning a TomTom GPS!
Because the challenges of backing up, restoring, and recovering systems and applications are growing in scale and complexity, companies must employ a data backup solution that is flexible enough to support the latest server environments. To meet users’ demands for constant application availability, backup systems must also make the data recovery process fast and efficient. This challenge asks six simple, straightforward questions that can help you evaluate the effectiveness of your backup solution.

Take the challenge now to gauge your backup system and automatically enter to win a TomTom 720 GPS!


Solutions for Lowering the Total Cost of Ownership for Your Data Warehouse and Business Intelligence
Explore how SQL Server 2008 running on servers that use Intel Xeon 7400 series processors offers a trusted, cost-effective, and highly available data warehouse and BI platform that enables you to run your most demanding applications, reduce time and cost of application development and management, and deliver actionable insight to your entire organization. Join this live event and have your questions answered by Intel and Microsoft experts!



FEATURED WHITE PAPER
Is Unified Communications Compromising Your Data?
If your company isn't strictly monitoring employees' use of third-party communication applications, the company's intellectual property is in peril. This white paper examines methods through which unregulated use of communications applications can compromise a company's data, as well as solutions to prevent unauthorized access to corporate information. Read this white paper now to learn what you have to do to protect your company's assets.



ANNOUNCEMENTS
Last Chance for the PowerShell 201 eLearning Early Bird Discount!
Join MVP Paul Robichaux on February 26, 2009, at 11:00 AM Eastern time as he equips you with PowerShell how-tos in 3 informative lessons--all on your own computer! For only $99, you'll learn how to

  • execute commands a set number of times or until a preset condition changes
  • master tools for formatting and displaying data
  • import and export data in CSV and XML formats
  • and much more!
Seats are limited to allow for lots of live Q&A at the end. Early bird pricing ends January 15, 2008. Register today!


SQL Connections, March 22-25, 2009—Orlando, FL
The first 800 paid attendees receive SQL Server 2008 Standard w/one CAL. Co-located are SQL Server, Microsoft® ASP.NET, Visual Studio & .NET, Architect, and SharePoint Connections. Register for one and attend sessions of concurrent events FREE. Register today!


Get It All with the VIP CD
Stock your IT toolbox with every solution ever printed in Windows IT Pro and SQL Server Magazine, plus bonus Web-exclusive content on fundamentals and hot topics. Order today to receive the VIP CD and a subscription to your choice of Windows IT Pro or SQL Server Magazine!

Contact Us

Subscribe to SQL Server Magazine


SQL Server Magazine UPDATE is brought to you by SQL Server Magazine, the only magazine devoted to helping developers and DBAs master new and emerging SQL Server technologies and issues. Subscribe today. subscribe


To ensure that future email messages you receive from SQL Server Magazine UPDATE aren't mistakenly blocked by antispam software, be sure to add SQLServerMag_UPDATE@lists.sqlmag.com to your list of allowed senders and contacts.

Manage Your Account
You are subscribed as tayllorcriss@gmail.com.
To *** from this email newsletter, click here


To manage your email account, simply log on to our Email Preference Center.
Manage

View SQL Server Magazine's privacy policy.
Privacy

SQL Server Magazine is a division of Penton Media, Inc.
221 East 29th Street
Loveland, CO 80538
Attention: Customer Service Department

Copyright 2009, Penton Media, Inc. All Rights Reserved.