 | | | | Wednesday • January 14, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- As radio ad revenue continue a steady decline in 2008, finishing the third quarter with an 8% decrease, according to TNS Media Intelligence, the talent pool for radio advertising is getting shallower as well. Aiming help change that is the Radio Advertising Bureau, which is establishing its first radio-advertising curriculum as part of a new partnership with the Virginia Commonwealth University BrandCenter. As part of the partnership, the RAB has pledged $250,000 to the school, donating $50,000 annually for the next five years.  FULL ARTICLE
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NEW YORK (AdAge.com) -- Magazine ad pages fell last year by 11.7%, a bigger decline than even the body blow of 2001, new statistics show. In the difficult fourth quarter alone, magazine ad pages fell 17.1%. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Zenith Media has won Jenny Craig's estimated $70 million media-planning and -buying account, beating out incumbent Carat after a competitive review. FULL ARTICLE | | JOHN RASH MINNEAPOLIS (AdAge.com) -- It was a case of life imitating art -- or maybe the other way around. At about the same time President-elect Barack Obama announced he would eventually close the detention center at Guantanamo Bay, Nielsen released ratings indicating that Sunday's premiere of Fox's "24" had tumbled 30% in the ad-centric 18-to-49 demographic. It seems that both policies and programs that were widely embraced after Sept. 11 may have run their course. FULL ARTICLE | |
WASHINGTON (AdAge.com) -- President-elect Barack Obama's choice of Julius Genachowski to head the Federal Communications Commission is being greeted with rave reviews from public-interest groups and a warm welcome from industry groups. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Although it is broadly embraces all forms of retail marketing, this year's National Retail Federation Convention is a carnival of in-store interactivity. Ad Age reporter Natalie Zmuda visits the show's Customer Experience Concept Store to check out the latest technology for electronically engaging with consumers as they make their critical point-of-purchase decisions. FULL ARTICLE | |
Our continuing farewell to magazines that quit print under pressure from recession and digital media. Some brands continue online, but many do not. So far in January, three have already closed up shop. This week, Plenty shutters its print title and web site due to lack of funding. FULL ARTICLE | | | What You Should Have Read, Jan. 14, 2008 |
Actors Guild's Strike Vote Remains Unresolved
The Wall Street Journal reports that the fate of a strike authorization vote by Hollywood actors remains unresolved after a nearly 30-hour emergency board meeting of the Screen Actors Guild, in which members of the union's national board attempted unsuccessfully to remove the guild's chief negotiator, Doug Allen. The debate over Mr. Allen's future signals the growing divide among SAG's fractious ranks over whether the union should proceed with a strike authorization vote, which was originally scheduled for this month. In the wake of last year's strike by screenwriters and today's volatile economy, it remains unclear whether enough actors in the 120,000-member union would support a strike. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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