 | | | | Monday • January 05, 2009 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- NBC or TNT? While TV-industry suits and ad buyers will tell you a vast difference exists between the two, it's all the same to a kid channel-surfing his way up and down the cable box. Now even the biggest proponents of broadcast TV have begun to see a day when they will look more like cable networks than not.  FULL ARTICLE
| | Simon Dumenco What if the privately held Huffington Post is worth not $200 million -- a cracked-out number floated last year -- or even $100 million, but, say, $2 mil? This is not entirely an academic question, given that in December HuffPo astonished media watchers by securing $25 million in additional funding from Oak Investment Partners, a Palo Alto, Calif., venture-capital firm. But how much is it or any of the Web 2.0 ventures really worth? FULL ARTICLE | |
NEW YORK (AdAge.com) -- The New York Times unveiled a display ad on its front page, despite decades of fear that advertising there could contaminate the journalistic product or brand. The brutal business climate may have actually made it easier for the Times to adopt a policy that once would have been considered out of bounds. As Ken Doctor, a newspaper vet turned media analyst for Outsell, a research and advisory firm, notes, "When someone doesn't have enough to eat, he doesn't quibble about the source of the food." FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- Publishers across the web have spent considerable dollars to create desirable editorial environments for web readers and advertisers, only to have that value diluted by those packaging and re-selling the datastream left in their wake. FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- As marketers look for more ways to break through the clutter of standard online display ads -- and as publishers look to create the kind of integrated packages that ad networks can't -- a good case to watch is the redesign of ESPN.com, which famously shunned ad networks last year. FULL ARTICLE | |
DETROIT (AdAge.com) -- The hangover that walloped the U.S. auto industry in 2008 is still hanging on this New Year, which will be marked by even tighter ad budgets with the biggest expenditures reserved for crucial model launches. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors ABC and CBS. In his on-stage comments at the recent MIEG breakfast in New York, he boasted about how Hulu is much better at finding ABC and CBS content. Hulu, a joint venture of NBC and Fox, is only 9 months old but has become the internet's third most heavily trafficked video search engine. FULL ARTICLE | | | What You Should Have Read, Jan. 4, 2009 |
Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads
The New York Times does a deep dive into ad page counts at Conde Nast and finds January is not the company's best month. January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17%, and most Condé Nast magazines fared much worse, according to analysis of Media Industry Newsletter data. Of the 10 monthlies with the worst declines in January, four were Condé Nast magazines: Wired, Architectural Digest, Vogue and Lucky. It was the only publisher with more than one title in the top 10. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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