Date:
Tue, December 23, 2008 10:57:16 AMFrom:
MarketingProfs Today
Subject:
The Gems of MarketingProfs, 2008!
To view this issue on the Web, use this link:
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news1
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MARKETINGPROFS - TODAY
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December 23, 2008 Volume 7, No. 51
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<< HUBSPOT >>
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- 2 How-To Videos
- Instructional e-Book
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news11
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THIS ISSUE'S ARTICLES:
1 - 22 Questions (and Answers!) About Leveraging LinkedIn to
Enhance Your Marketing (and Your Marketing Career)
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news4
2 - Six Free Tools for Online Reputation Management
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news6
3 - Email Marketing Disobedience: Six laws of proper e-Newsletter
creation, and why you should ignore every one of them
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news7
4 - Marketers, It's Time to Hop Off the 'Time Management'
Treadmill
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news8
5 - Top 5 Legitimate SEO Techniques That Will Help Your Business
Get Found
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news9
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PREMIUM CASE STUDY:
How a Viral Campaign Gave OfficeMax Brand Recognition, Drove
Shoppers
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news5
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A NOTE TO READERS:
The Gems of 2008!
Welcome to this special issue of MarketingProfs Today. In the
past I've called this a "best of" issue, highlighting the best
content from the previous year. But this year, I've taken a
slightly different tack and pulled some 2008 gems that you might
have missed.
Some of the articles included in this year-end issue are slightly
offbeat (like Stephan Spencer's article on "GTD"), others are
nicely done (like Gary Levitt's article on Email Marketing
Disobedience), and others are just great information (like my
interview with Jason Alba on Facebook and Dan Schawbel's Six Free
Tools piece). I hope you enjoy them all.
On behalf of everyone here at MarketingProfs, thank you to you,
our members, for all of your support this year. It's both an
honor and a privilege to interact with you via the newsletter,
our seminars, our conferences, blog, Know-How Exchange, on
Twitter, and the like... and we appreciate your vital role in our
business. Here's to 2009!
p.s. MarketingProfs is running a sweet holiday special for you
and some special marketer on your list. Through the end of 2008,
you can buy a Premium Membership for someone else, and get
another one for yourself, FREE! Won't it be cool to have someone
else as equally informed as you'll be next year, with all the
great stuff you'll be learning as a MarketingProfs Premium
membership? See the full details here:
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news3
And by the way, if you are already a Premium member, we have a
gift for you, too:
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news12
p.p.s. If you are on Twitter, follow us there.
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news13
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<< OMS -- Online Marketing Summit >>
THE PREMIERE EDUCATIONAL EVENT FOR MARKETING PROFESSIONALS
FEBRUARY 4-7, 2009 | SAN DIEGO, CA
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news47
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1 - 22 QUESTIONS (AND ANSWERS!) ABOUT LEVERAGING LINKEDIN TO
ENHANCE YOUR MARKETING (AND YOUR MARKETING CAREER)
Are you leveraging LinkedIn to the best of its abilities, as both
a marketing tool and career resource?
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news4
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2 - SIX FREE TOOLS FOR ONLINE REPUTATION MANAGEMENT
Part of your brand is in the hands of others, so it's critical
that you monitor it before a flame becomes a forest fire.
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news6
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3 - EMAIL MARKETING DISOBEDIENCE: SIX LAWS OF PROPER E-NEWSLETTER
CREATION, AND WHY YOU SHOULD IGNORE EVERY ONE OF THEM
Here's how to avoid polluting the e-cosystem with mediocre
e-newsletters.
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news7
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<< MarketingProfs >>
MARKETING IN THE ECONOMIC CRISIS
SURVEY OF MARKETERS, OCTOBER 2008
Get this new report for only $199 or FREE with Premium
Membership!
LEARN MORE:
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news39
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4 - MARKETERS, IT'S TIME TO HOP OFF THE 'TIME MANAGEMENT'
TREADMILL
Most marketers are overloaded and under-resourced. But it doesn't
have to be that way.
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news8
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5 - TOP 5 LEGITIMATE SEO TECHNIQUES THAT WILL HELP YOUR BUSINESS
GET FOUND
Help your customers find you through search engine optimization,
which focuses on getting your Web site listed in the unpaid,
organic search engine results.
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news9
**************************************************************
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<< MarketingProfs >>
Give a Premium Membership, and receive
a FREE one for yourself!
Learn More:
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news3
================================================================
TOP ARTICLES FROM OUR LAST NEWSLETTER
WEB SITE CONTENT -- IT'S ALL ABOUT THE WHY
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news40
HOW PACKAGING YOUR OFFERING ENHANCES YOUR BRAND
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news41
USE WELCOME EMAILS TO DRIVE ENGAGEMENT AND ROI
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news42
SIX STEPS TO INSTANT REVENUE: SUCCESSFUL EMAIL MARKETING IS RIGHT
UNDER YOUR NOSE
http://marketingprofs.chtah.com/a/tBJUQeHAJaJZfB7bUebBD$gc1Ob/news43
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