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Lunchtime Occasions: Winning Share of Stomach
I am pleased to provide you with details of Drinks Business Review End of Year Offers 2008 which has been designed to provide you with huge savings on our reports published
during 2008.
Order Lunchtime Occasions Report by 24th December 2008 and receive 15% off.
Consumers, faced with diverse demands on their time, are finding that the traditional concept of the midday meal is being eroded, often replaced with abbreviated on-the-go occasions or skipped altogether. This poses
distinct challenges for packaged goods players, making it essential to track and understand the shifting trends and underlying causes of this increasingly fragmented behavior.
Highlights
Consumers are showing a growing propensity to sacrifice lunch as a regular meal. The number of lunches skipped per person is rising in all the tracked countries, with forecasts predicting this to continue through 2012. The number of lunches skipped by the average US
consumer (66.6 lunches in 2007) is almost three times the European average (24.0).
The US has the lowest number of lunches consumed at home. This is a week round phenomenon, as US consumers have a high propensity for eating out at the weekend. Convenience, erosion of traditional meal preparation
skills, and the breadth of third place options fuel this.
Lunch is very important in the context of the working day. Its content, as well as whether it is consumed, has an impact on consumers' health and wellness, influencing afternoon productivity and concentration.
Skipping has been connected to falls in productivity, but over-eating can also be detrimental to afternoon function.
Top three reasons to order this report
today...
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Learn why lunch is prone to skipping, where and in what form they are being consumed, and what consumer lunch priorities should be actively targeted |
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Use the latest evidence based insights to launch and reposition products, ensuring they are successfully aligned with consumers' lunch behavior |
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Access a blend of quantitative and qualitative data illustrating consumer attitudes, actual behavior and best-practice marketing across the globe |
If
you have any questions regarding this, or any other
report from our online report store, please feel free to
email
me.
I
look forward to hearing from you.
Yours sincerely,
Bubli Miah
Sales & Marketing Manager
Drinks
Business Review
T: +44 (0) 20 7336 5263
F: +44 (0) 20 7336 5201
bbmiah@industryreview.com |
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| REPORT
DETAILS |
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• Price: $3995 (pdf)
15% off when you purchase this report before 24th December 2008. You pay $3395.75
• Published: November 2008
• Publisher:
Datamonitor
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| HOW TO
ORDER |
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Order by Fax
To place an order
by fax, download
our order form and fax back to +44
(0)20 7336 5201
Order by Phone
To place your
order by phone, or to discuss your research
needs, please call me on +44 (0) 20 7336 5263
Order by Email
To register your
interest in purchasing this report, email me
today.
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| REPORT SCOPE |
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Comprehensive analysis of trends in consumer behavior and the impact of these on lunch occasions in Europe, the US, Brazil and Asia-Pacific
In-depth quantitative and qualitative analysis of lunch occasions to reveal the most profitable consumer groups and occasion types for targeting
Detailed action points offering practical strategies based on the trends and insights analyzed in the report
Covers France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, New Zealand, Japan, South Korea, China, India, Brazil and Russia
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