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Genre Check: News channels gain during Mumbai terror attack; GECs dip further
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TAM Media Research data for week 48 throws no surprises in viewership trends. Just about every genre has either dropped or maintained its numbers. The largest hit is taken by the Hindi GECs that in any case have been on a decline trend for three weeks now due to the repeat programming. The only genre that has seen significant growth is the news channels.
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Attack Aftermath: Media houses initiate fightback against terror
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December 3 saw people from various parts of the country come out to express their solidarity with the Mumbai terror attacks victims in peace marches. It’s time for introspection and fighting back terrorism. Media houses such as NDTV Profit, India Today, DNA, and Mid-Day have launched various initiatives to take on terror. exchange4media takes a look.
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Surviving Terror: Rahul Welde speaks out
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The terror attacks in Mumbai last week saw several well-known names of corporate India trapped inside the Trident-Oberoi and Taj Mahal hotels. Rahul Welde, Vice-President, Media Services, Asia AMET, Hindustan Unilever, was one of them and he made it out to share his experience with exchange4media readers. Not just that, Welde has some very practical suggestions on how to survive terror.
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Irshwin Balvani passes away
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Irshwin Balvani, Business Head of Zee Music and ETC Network Ltd, who was also looking after Play TV, passed away in Mumbai on December 3, 2008, following a massive heart attack. He is survived by his wife and two children.
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Dentsu India bullish about 2009; sports, media spaces to be major drivers
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Having ended the fiscal year closing March 31, 2008, with capitalised billings crossing the Rs 1,000-crore mark, Dentsu India is quite bullish about 2009. Dentsu Creative Impact aims to be a significant player in FY10, while sports would be a major focus in the year ahead.
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Radio players slam move to limit sources of news content for FM radio On Radio Channel
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TRAI accepting the views of the Government on limiting the sources of news and current affairs for FM radio and recommending a review for expansion of sources to be considered after three years has come in for sharp rap from FM radio players. exchange4media spoke to some major players to get their reactions.
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Neo Cricket banks on India-England Test series; no hike in ad rates
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The terror attacks in Mumbai took a toll on cricket, with the two remaining ODIs between India and England been called off and Champions League being postponed. However, Test cricket is on as per schedule and Neo Cricket is quite upbeat about it. The sports channel has roped in 38 advertisers, with Asian Paints the latest to join in for the India-England Test series.
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Vineet Mathur quits Zed Digital; joins UTV’s digital arm as Executive VP
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Vineet Mathur has quit Zed Digital, where he was Senior Vice-President. It is learnt that he has joined UTV New Media Ltd, a wholly-owned subsidiary of UTV, as Executive Vice-President. Sources revealed that at UTV New Media, Mathur would oversee the sales and marketing strategies for all of UTV’s web properties across categories.
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Big TV’s Arun Kapoor joins Essel Group as Director-Distribution Businesses
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Arun Kapoor, former CEO & President of Big TV, has joined Essel Group as Director - Distribution Business. In his new role, Kapoor will head the subscription and placement business for Zee Entertainment Enterprises Ltd, Wire & Wireless India Ltd and Zee Turner Ltd.
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| News
from latest issue of impact |
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NEWS IN THE TIME OF DESPAIR
The events of the last week in Mumbai have yet
again given rise to the debate on the role of
the media in a crisis situation. Much has been
written about it, and I can be sure that it will
be discussed ad nauseam in the media, in the corridors
of power and even amongst the chatterati. But
first, a positive bit of information. Two of the
survivors from the Taj and another from the Trident
said that apart from prayers to God and constant
engagement with their families, they were watching
television news in their rooms on their laptops
and felt reassured by the news that the NSG was
getting there to rescue them. The news channels
gave them hope in their hour of despair. News
channels and their mobile phones were linked to
God and their future. News channels and their
coverage have built a consensus in the country
towards fighting this menace of terrorism as a
society and got the citizens of this country united.
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| Déjà
vu: JWT sweeps the Effies as ‘Lead India’
tastes glory once again
The awards, nonetheless, keep getting bigger,
better
It’s
the Lead India story once again! And the industry
is not surprised one bit. A campaign, which created
history by winning India its first ever Grand
Prix at the Cannes Lions International Festival
2008, is now the most effective campaign of the
year – it won the Grand Effie, an achievement
that cannot be discounted by any means. Apparently,
the buzz around Lead India has been so vigorous
in the past few months that the other award-winning
campaigns from JWT have been subdued to some extent
by the glory of the glorious campaign. The Nike
‘Gutsy cricket’ campaign, which too
won a Gold, is by no means an ordinary campaign.
The commercial was much praised by many creative
bigwigs in the country and rightly so - it managed
to win metals at national as well as international
platforms. Some of the agency’s other wins
such as ‘Sunsilkgangofgirls’ and Pepsi’s
‘Me on my can’ too are worth celebrating
along with campaigns such as Kurkure (Silver),
Diamond Bride and Red Ribbon Express.
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