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The meltdown: Time for the dreaded pink slip in the advertising industry? – Part 1
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With the economy facing its worst ever crisis in years, various sectors are in the ‘rightsizing’ mode and everyone is dreading when and where the next pink slip axe will fall. Usually complaining of a talent crunch, too, is just about beginning to face the impacts of the slowdown. exchange4media speaks with ad hochos how the industry is holding up.
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Effie Awards 2008: Lead India, Bingo campaigns strong contenders, say industry experts
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The judging process and the case study presentations for the Effie Award 2008 are ovr and now the industry awaits the declaration of the winners. Accordinbg to jury members, this had been an overall interesting year as some of the work was not limited to mass media alone, but had been implemented on a larger platforms.
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Effie Awards 2008: 149 entries received; winners to be declared on November 26
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Stage is set for the presentation of the Effie Awards 2008 on November 26. The Ad Club Bombay has announced 30 shortlisted entries from the total 149 entries received this year. Agencies like Lowe, O&M, JWT, Mindshare India, McCann Erickson, Rediffusion Y&R, Bates 141 and Mudra Multiplier presented their case studies on November 20.
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Dentsu Marcom bags Rs 10-cr Oceanic Consultants account
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Dentsu Marcom has been assigned the Oceanic Consultants account worth Rs 10 crore. The business will be handled from Delhi. Oceanic Consultants specialises in student advisory services for higher education in Australia, New Zealand and the UK.
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FWICE Vs Producers: Hindi GEC programming problems back to square one
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Barely a day after the industry was rejoicing the resolution of the dispute between the producers and the Federation of Western India Cine Workers (FWICE), things have taken yet another turn. FWICE at a press briefing on November 20 announced that it had decided to revoke the MoU it had signed with the producers the previous day.
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AROI launches campaign to evangelise radio; Euro RSCG is creative agency On Radio Channel
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AROI has officially launched a campaign to evangelise radio, enhancing awareness about the effectiveness of radio as a public broadcasting medium. Initially print and radio will be used of which a print campaign has already been initiated. Euro RSCG is the creative agency for this campaign, while MPG is the media agency.
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PromaxBDA Asia 2008: Multiscreen Media, Bindass Movies shine with 3 Golds
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Multiscreen Media and Bindass Movies from India made their mar at the PromaxBDA Asia 2008 awards ceremony in Singapore. The other winners that also shone included MTV Networks, Vh1, Star India, Zee Entertainment, and INX Media, among others.
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Flashed Yesterday: JWT Delhi, Crayons Delhi win Rs 20-cr Delhi Pradesh Congress Committee campaign
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JWT Delhi and Crayons Delhi have won the advertising mandate for the Delhi Pradesh Congress Committee (DPCC). Official sources close to the development have confirmed the news. The account size has been pegged at Rs 20 crore. This campaign will be for the Delhi Assembly elections that begin tomorrow in the National Capital.
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| News
from latest issue of impact |
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Janakiraman Murugavel :’You need a Business
Model that is Innovative and Disruptive’
J Murugavel, Founder & CEO of Consim Info,
(formally BharatMatrimony.com) is one among the
few young Indian entrepreneurs who actually pushed
the envelope and tapped the potential of the internet
to the hilt. While the others approached the medium
with much disdain, Murugavel kicked off bharatmatrimony.com
in 1997 with a member base of 4000 and today,
the matrimony major is making waves as the No.1
Indian matrimonial portal with a record number
of marriages to its credit. The Group today has
15 regional linguistic portals under its fold
and has won the trust of over 12 million members
worldwide. Though Consim pioneered online matrimony
in India, it later diversified into several business
models successfully launching clickjobs.com, indiaproperty.com,
IndiaAutomobile.com, IndiaList. com, and the others.
In a freewheeling chat with Judy Franko, Murugavel
speaks at length about the transformation of Consim
Info from being just a matrimonial-related company
to a conglomerate offering diversified services.
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| BEWARE
THE SHINING SUN; THE STAR IS SET TO RISE
Has
Sun TV finally got a formidable match on the South
India media scene? Maybe, maybe not; but that
‘maybe’ itself is a big step away
from the situation that the South has seen in
the last many years - Sun’s undisputed power
is now challenged. And the very fact that the
recently announced Star Jupiter Entertainment
Television Ltd, a joint venture between Star India
and Rajeev Chandrasekhar’s Jupiter Entertainment
Ventures, has been able to achieve this, is a
positive opening for the JV. The India media and
advertising fraternity is never in a hurry to
cast the decisive vote, and are still waiting
to see whether STAR can build on the presence
that it has managed in the region with this partnership
with the Asianet brands. But for many, even though
Star Jupiter may not change the South GEC landscape
in the near (or even the distant) future, it would
certainly shake and stir things up.
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