 | | | | Thursday • November 20, 2008 | READ ALL NEWS AT ADAGE.COM | |
LOS ANGELES (AdAge.com) -- When they see Tom Cruise sporting an eye patch and full Wehrmacht regalia, will audiences go for it or guffaw?  FULL ARTICLE
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NEW YORK (AdAge.com) -- Eighteen months after the release of their first co-production, Mindshare Entertainment's "In the Motherhood," Microsoft's MSN and San Francisco-based production studio Science & Fiction are formalizing their partnership to create branded-entertainment projects for MSN.com. FULL ARTICLE | |
YORK, Pa. (AdAge.com) -- In this glum economy, everyone could use a little elf. And so OfficeMax is bringing back its viral-video hit promotion "Elf Yourself" for the third year, this time in partnership with JibJab, a digital entertainment company with extensive experience and technology in the replace-your-face video genre. FULL ARTICLE | | The NextMedium Report There were 8,945 brands that received exposure in the third quarter, which represents a 19% drop from the same period last year. Meanwhile, brand exposure levels, which include things such as placement type, duration, frequency and other factors, were down 24% for the same period. FULL ARTICLE | | People & Players NEW YORK (AdAge.com) -- Madison & Vine spoke recently with Ken Austin, Marquis Jet's chief marketing officer, to gain insight into how the company measures the effectiveness of its marketing initiatives, its current success despite the economic downturn and the precautions he's taking in marketing a premium product during times of extreme financial duress. FULL ARTICLE | |
LOS ANGELES (AdAge.com) -- The latest audience research numbers from Nielsen NRG reveal that with just two weeks to go before the film enters wide release, the campaign for Baz Luhrmann's $130 million epic "Australia" is not connecting with the core moviegoing audience -- and not even Oprah could change that. FULL ARTICLE | | Songs for Soap Luke Bryan can now accompany more guys like you in their drinking, because Miller Lite has arranged to have his single, "All My Friends Say," sold alongside the low-cal brew in stores for the next year. FULL ARTICLE | | Data McDonald's exposure in the Nov. 9 episode of the CBS's "The Amazing Race 13" led the list of the 10 most-recalled network dramas and sitcoms product placements. See the full list and recall scores. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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