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Pitch CMO Summit 2008: It’s time for more optimistic opportunities, for some
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After a well-received round in Delhi, the Pitch CMO Summit 2008 was held in Mumbai on November 17. The Summit continued with its focus on gauging the ‘Impact of slowdown on Marketing’. This Summit was an initiative of Pitch, the marketing magazine from the exchange4media Group. Colors was the main sponsor for the event.
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Rajdeep Sardesai elected Editors’ Guild President; sets up five-point agenda
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Rajdeep Sardesai, Editor-in-Chief, IBN Network, has been unanimously been elected as President of Editors’ Guild of India. Sardesai is the first ever TV editor to be elected to this post. The Week’s Sachidananda Murthy has been re-elected General Secretary, while India TV’s Rohit Bansal is the treasurer.
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IRS 2008 R2: Total Readership flayed as a fallible readership currency
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The Indian print industry is vehemently divided between those who support total readership (TR) and those who are for average issue readership (AIR). The Malayala Manorama team of Varghese Chandy, Senior General Manager, Marketing Operations, and Tomson J Thundathil, Manager, Marketing Research, speak their minds on why TR is a ‘fallacy’ for them.
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The Meltdown: UTV cuts down investment in broadcasting arm by Rs 200 crore
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In a bid to cut down on its projected losses, UTV has steeply cut down on its investments in its broadcasting arm. After taking a sharp view over the last 60 days, UTV is “rationalising costs”. It has decided to cut down investments by over Rs 200 crore and would be saving on Capex, carriage fees and overhead costs. The media major has also decided to phase out its Delhi operations of broadcasting and operate all four channels from Mumbai.
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FWICE Vs Broadcasters: Producers meet on Nov 17; no change in standoff status
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The various producers’ bodies met on November 17, 2008, over the standoff between the producers and the Federation of Western India Cine Workers (FWICE). The producers are looking at various measures that would bring the Federation to see their point, and some of the ongoing initiatives include the formation of a uniform rate card. On the downside, it appears that matters relating to the standoff don’t seem to have progressed much, adding further uncertainty to what the duration of this strike would be.
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Dentsu Creative Impact bags Rs 20-cr ICICIdirect.com account
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Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – ICICIdirect.com and ICICIdirect. The account moves from Pickle and is estimated to be around Rs 20 crore.
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AP Parigi named 2009 Rensselaer Entrepreneur of the Year On Radio Channel
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Amba Preetham Parigi, Managing Director, Entertainment Network India Ltd, and Managing Director & CEO of Times Infotainment Media Ltd, is the 2009 William F Glaser ’53 Rensselaer Entrepreneur of the Year. The award will be conferred on Parigi at a special ceremony in New York in April 2009.
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Starcom MediaVest Group restructures Asia; change in Ravi Kiran’s portfolio
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Starcom MediaVest Group (SMG) has restructured its operations in Asia. A few markets have been identified as the emerging areas that are expected to add to the overall SMG growth in the time to come. Amongst the other changes, the Asia restructuring would see Ravi Kiran, CEO, SMG South Asia focus and build India further. In this new structure, he would also lead the specialist solutions practices for all of the emerging markets.
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PIX appoints Hanmer MS&L as PR and creative agency On PR Watch
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PIX, the English movie channel from Multi Screen Media Pvt Ltd, has appointed Hanmer MS&L Communications Pvt Ltd as its public relations and creative consultants following a multi-agency pitch. The agency has been given the mandate to manage the communications of the slew of new initiatives and plans of PIX over the coming months.
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| News
from latest issue of impact |
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Janakiraman Murugavel :’You need a Business
Model that is Innovative and Disruptive’
J Murugavel, Founder & CEO of Consim Info,
(formally BharatMatrimony.com) is one among the
few young Indian entrepreneurs who actually pushed
the envelope and tapped the potential of the internet
to the hilt. While the others approached the medium
with much disdain, Murugavel kicked off bharatmatrimony.com
in 1997 with a member base of 4000 and today,
the matrimony major is making waves as the No.1
Indian matrimonial portal with a record number
of marriages to its credit. The Group today has
15 regional linguistic portals under its fold
and has won the trust of over 12 million members
worldwide. Though Consim pioneered online matrimony
in India, it later diversified into several business
models successfully launching clickjobs.com, indiaproperty.com,
IndiaAutomobile.com, IndiaList. com, and the others.
In a freewheeling chat with Judy Franko, Murugavel
speaks at length about the transformation of Consim
Info from being just a matrimonial-related company
to a conglomerate offering diversified services.
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| BEWARE
OF THE SHINING SUN; THE STAR IS SET TO RISE
Has
Sun TV finally got a formidable match on the South
India media scene? Maybe, maybe not; but that
‘maybe’ itself is a big step away
from the situation that the South has seen in
the last many years - Sun’s undisputed power
is now challenged. And the very fact that the
recently announced Star Jupiter Entertainment
Television Ltd, a joint venture between Star India
and Rajeev Chandrasekhar’s Jupiter Entertainment
Ventures, has been able to achieve this, is a
positive opening for the JV. The India media and
advertising fraternity is never in a hurry to
cast the decisive vote, and are still waiting
to see whether STAR can build on the presence
that it has managed in the region with this partnership
with the Asianet brands. But for many, even though
Star Jupiter may not change the South GEC landscape
in the near (or even the distant) future, it would
certainly shake and stir things up.
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