Most Hindi general entertainment channels have said that the need of the hour is to be ‘rigorous’ in watching the cash outflow of the company. However, newcomer Colors is clear that the channel wouldn’t make any “knee-jerk” reactions that could “slow down its momentum”. Most channels are confident that they would be able to make it through the current situation – the better channels would survive the bubble burst.  more...

Focusing on the Delhi market this time, the 14-week RAM data – all 12 plus, all listeners, whole week – for Weeks 30 to 43, puts Radio Mirchi as the clear leader in the Capital. AIR FM2 Gold comes a distant second. Fever FM has managed to maintain its third slot, with Red FM, Big FM, Radio City and Radio One closely competing for the fourth slot. Meow FM, AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashvani follow.  more...

Amid economic slowdown and rising inflation, the Pitch CMO Summit 2008 comes as an opportune platform for marketers and industry leaders to discuss ways to market in an inflationary economy. The CMO Summit, being held in Delhi today, is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event.  more...

The Maharashtra market is witnessing a fight between media majors STAR India and Zee TV for a larger audience share. Both the channels already have presence in the news genre, where Star Majha is leading over Zee 24 Taas. Zee has a strong hold in the Maharashtra market with Zee Marathi in the general entertainment channel space. Now, Star is set to heat up this space with the launch of its Marathi GEC, Star Pravah.  more...

Broadcasters and media players alike have welcomed News Content Track (NCT), the new service announced by TAM Media Research to further strengthen individual content tracking of channels. The industry reaction suggests that this new service will be very helpful in taking tactical learning results. It will also help advertisers identify the type of content they want to be associated with.  more...

Next week’s numbers from TAM Media Research would be very interesting, given the repeat programming mode that Hindi general entertainments are in. The latest data for week 45 does not yet show the impact of repeat programming and marks one of the better weeks that that genre has seen. All players have added to their overall ratings and the genre GRPs have increased from 1064 to 1203.  more...

TRAI has made it clear that state governments, local bodies, political parties and religious bodies would not be allowed to enter the field of public broadcasting and distribution activities such as cable services, DTH, etc. The regulator made this statement as part of its recommendations on issues relating to entry of certain entities into broadcasting and distribution activities.  more...

Indrajit Sen has joined Laqshya Media as President-Projects. Hitherto, Sen was Country Head and CEO of Stroer Media. Interestingly, in a conversation with exchange4media, Sen divulged that he had as yet not severed all ties with Stroer and would continue to look after the business opportunities at the German OOH media company. At Laqshya Media, Sen would be reporting to Managing Director Alok Jalan.  more...

Shivjeet Kullar has taken on the new role of Creative Mentor after being the CEO and Founder-Creative Director at K Factor for the past four years. Shantomoy Ray, who has been Branch Head of K Factor Delhi, has been elevated to CEO.  more...