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The International Herald Tribune
IHT.com Tech Alert


Paris, Wednesday, November 5, 2008

Just like politicians, consumer brands are using attack ads
There may be a halt in negative advertising from Obama and McCain, but that hasn't stopped companies from using the same tactics against their competitors.

Apple hires IBM executive
Mark Papermaster will head the iPod and iPhone engineering units, bringing expertise in microprocessing based in the IBM power design.

U.S. regulator agrees to open radio spectrum
The Federal Communications Commission hopes the decision will lead to development of low-cost, higher-speed Internet access and a new generation of wired devices.
- Airwaves battle pits Dolly Parton against Google

Yahoo and Google offer to appease U.S. regulator
The two companies have offered to significantly narrow the scope of their advertising partnership in hopes of obtaining the approval for their deal from the Justice Department.

Panasonic looks to a green future as it eyes Sanyo
A crucial driver for Panasonic is Sanyo's auto batteries business, which, in addition to powering hybrid and electric vehicles, could also mean a foothold in the solar cell industry.

Going digital - on billboards
Some luxury retailers at upscale shopping malls are venturing into the world of digital billboard advertising

Microsoft sees more threats even as it reports improved computer security
Microsoft planned to report Monday that the security of its Windows operating system had significantly improved, while at the same time the threat of computer viruses, scams and other online scourges had become much more serious. The company blames organized crime, naïve users and its competitors.

Web sites bracing for heavy election traffic
Like television networks before them, the online news media are preparing special reports and features related to the U.S. presidential vote as viewers' numbers soar.

'Embeds' look to life after U.S. campaign
As financially struggling news organizations cut back, reporters assigned to shadow the candidates have become the primary witnesses to the campaigns of John McCain and Barack Obama.

Viacom's chairman, Sumner Redstone, could be losing in Mortal Kombat
At 85, Sumner Redstone may be the world's oldest video game addict, but there has been speculation that a bad bet on a game maker could help loosen his grip on a great media empire.
- Drop in advertising pushes Viacom net down 37 percent

Campaigns in a Web 2.0 world
Not since John F. Kennedy's win in 1960 has changing technology had such an impact on the political campaigns and the organizations covering them.

Social networking benefits from financial crisis
Executives turn to online forums to share their experiences of the credit crunch.



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