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IRS 2008 R2 released: Top order remains unchanged; but decline trend continues
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MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
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IRS 2008 R2: Circulation grows, readership doesn't... MRUC explains why
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The discussion on the readers-per-copy (RPC) subject comes up just about every time members of the newspapers and magazines industry question the recurrent decline in readership numbers, despite the increase in circulation. The Media Research Users Council (MRUC), in its address to the industry on November 4, attempted to explain some of the factors that lead to this decrease in readership.
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RAM Rambling: Tough fight for the top slot in Mumbai On Radio Channel
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The FM scenario in Mumbai is seeing an interesting battle on the top. Three key players that are making their mark here are Red FM, Big FM and Radio City, followed by Radio Mirchi. Red FM has been a long standing leader in Mumbai, but the last three weeks has shown a neck and neck battle in the space. exchange4media takes a closer look.
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M&C Saatchi - Digital & Direct set to win creative duties for new Turner channel
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Turner Broadcasting System is set to launch its Hollywood movies and series channel in association with Warner Bros. According to industry sources, Turner is expected to award the creative business of this new channel to M&C Saatchi - Digital & Direct. The ad spend is pegged at Rs 10 crore plus. MPG will be handling the media duties.
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IRS 2008 R2: Print reach shows higher growth; dailies driving reach growth
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The next few weeks will see intense debates and discussions over the IRS 2008 R2 data, released at an industry meet organised by Media Research Users Council (MRUC) on November 4. According to a presentation made by Hansa Research’s Ashok Das at the meet, print reach shows a higher growth, and within print, dailies are driving reach growth.
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IRS 2008 R2: All media show a declining regularity of consumption
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The top line readership data presented by the Media Research Users Council (MRUC) at an industry meet held in Mumbai on November 4, doesn’t present a happy picture. According to a presentation made by Hansa Research’s Ashok Das, all media show a declining regularity of consumption in terms of daily consumption over weekly reach.
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Rediffusion Y&R Chennai assigned creative duties for Schwarzkopf Professional
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Rediffusion Y&R Chennai has been appointed the agency on record for the creative duties of Schwarzkopf Professional. The size of the business is estimated to be Rs 3.5 crore.
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Victorinox signs up PerceptH for its integrated marketing campaign
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Victorinox India, the Indian arm of Swiss company Victorinox, has assigned its integrated marketing duties to PerceptH following a pitch process. Sources close to the development have pegged the account size at around Rs 3 crore. The company represents high quality products inspired by the ingenuity of the original Swiss Army Knife.
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Flashed Yesterday: Real Global Broadcasting appoints OMD India & BBDO India for its ad biz
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Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has partnered with OMD India and BBDO India for its media and creative duties respectively. Industry sources say that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
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| News
from latest issue of impact |
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'Diversify or Die'
With a career spanning twenty years in media,
Mediaedge:cia’s global CEO Charles
Courtier could be credited for putting
the firm on rock-solid pedestal and enabling it
to grow and expand base in more than 80 countries
across the globe. It was under his leadership
that MEC was named Global Media Agency of the
Year by both Adweek and Advertising Age, in 2006
and 2007. With a clear focus on diversification,
Courtier was the brains behind launching specialist
divisions as MEC Interaction, MEC Access, MEC
Retail, MEC Bravo and MEC Entertainment over the
past six years. Courtier’s tale doesn’t
end there. In an exclusive chat with impact's
Devesh Charan, Charles talks
of his vision in fostering MEC’s growth
in the global market, including India, which he
presumes is the world-beater in the media and
communication world. Excerpts...
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| MEN'S
MAG MUSHROOM
The
mystery of the metrosexual man has been delved
on for years now. The said new breed that was
just as conscious of looks; who and what he was
seen with; knowledge on what was in and what was
not and perhaps even tips on socialising and hobnobbing,
as the woman next door. There were men who were
in that segment already, and there were men who
wanted to join that segment. The net impact of
all this – lifestyle brands and products
just for men, and the emergence of media dedicated
to this new fast growing breed.
more...
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