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Reliance Communication quells media speculations on its advertising duties
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Just about all kinds of stories have made rounds in the media circuits on the agencies partnering with Reliance Communication for its mobility and direct to home brands. Putting all speculations to rest, RComm officials have informed that they are closely following the ‘club agency’ concept with every business assigned a lead agency.
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FWICE Vs Producers: Broadcasters to meet agencies & clients for support in ‘troubled times’
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The broadcasters may be hopeful that the dispute between the Federation of Western India Cine Employees (FWICE) and the various production houses would resolve soon, but they are not taking any chances. In preparation for the worst case scenario that may lead them to air only repeat shows, officials from all Hindi GECs are meeting agencies and clients to request their continued support in ‘troubled times’.
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The Meltdown: Peak season fails to cheer outdoor industry as ad spends dip 40 pc
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The peak season for the Indian outdoor advertising industry, which starts around September and goes on till February-March, is beginning to feel the heat of the global economic meltdown. The overall growth rate of the OOH industry is expected to see a drop of around 30-40 per cent from what it was earlier projected.
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Kinetic Motors account expected to move following acquisition by M&M
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Post the acquisition by Mahindra & Mahindra (M&M) in July 2008, there had been no communication regarding Kinetic Motors’ marketing and communication plans. It is now believed that the media and creative agencies handling the Kinetic Motors account are likely to lose out the business to the agencies handling the M&M account.
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Layoffs, new channels & new relations: Voice of India in hi-action mode
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The economic slowdown has had another in its grip – Voice of India. The Hindi news channel from Triveni Media Ltd (TML) has let go of almost 250 employees lately. AT the same time, the group is also aggressive pushing ahead with plans to launch three more channels. VOI has also placed minority stakes with leading media houses with the intention of strengthening its content and branding.
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Vaartha Group launches lifestyle magazine ‘Jade’ priced at Rs 100
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Vartha Group of Publications has expanded its portfolio with the launch of its lifestyle magazine, ‘Jade’. The South-focussed magazine is priced at Rs 100. With a content of high-end lifestyle and trends, ‘Jade’ will target the urban SEC A segment of readers nationally and in South India.
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Rediffusion Y&R ropes in Karl Gomes to head Digital as NCD
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Karl Gomes has been appointed as National Creative Director for the new addition to Rediffusion Y&R’s creative strength – Digital. Gomes comes on board from Arc Worldwide/ Leo Burnett, where he was Executive Creative Director - Digital for over a year.
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India TV forays into interactive media; appoints Arvind Mahendru as Senior VP, New Media
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Rajat Sharma’s India TV has formed a new company, India TV Interactive (ITVI) Pvt Ltd, to lead its foray into various new media platforms and value-added services. Arvind Mahendru has been brought in as Senior VP (New Media), ITVI. He will be reporting to Ritu Dhawan, MD, India TV. He moves from GroupM, where he was Managing Partner.
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Flashed Yesterday: Star Union Dai-ichi empanels Rediffusion Y&R, O&M, Interpublic, Madison for creative biz
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Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has decided on the agencies that would handle its creative duties. The agencies empanelled for the business are Rediffusion Y&R, O&M India, Interpublic and Madison. The account size is pegged at Rs 15 crore to Rs 16 crore.
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| News
from latest issue of impact |
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'Diversify or Die'
With a career spanning twenty years in media,
Mediaedge:cia’s global CEO Charles
Courtier could be credited for putting
the firm on rock-solid pedestal and enabling it
to grow and expand base in more than 80 countries
across the globe. It was under his leadership
that MEC was named Global Media Agency of the
Year by both Adweek and Advertising Age, in 2006
and 2007. With a clear focus on diversification,
Courtier was the brains behind launching specialist
divisions as MEC Interaction, MEC Access, MEC
Retail, MEC Bravo and MEC Entertainment over the
past six years. Courtier’s tale doesn’t
end there. In an exclusive chat with impact's
Devesh Charan, Charles talks
of his vision in fostering MEC’s growth
in the global market, including India, which he
presumes is the world-beater in the media and
communication world. Excerpts...
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| MEN'S
MAG MUSHROOM
The
mystery of the metrosexual man has been delved
on for years now. The said new breed that was
just as conscious of looks; who and what he was
seen with; knowledge on what was in and what was
not and perhaps even tips on socialising and hobnobbing,
as the woman next door. There were men who were
in that segment already, and there were men who
wanted to join that segment. The net impact of
all this – lifestyle brands and products
just for men, and the emergence of media dedicated
to this new fast growing breed.
more...
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