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The International Herald Tribune
IHT.com Tech Alert


Paris, Tuesday, November 4, 2008

Going digital - on billboards
Some luxury retailers at upscale shopping malls are venturing into the world of digital billboard advertising

Web sites bracing for heavy election traffic
Like television networks before them, the online news media are preparing special reports and features related to the U.S. presidential vote as viewers' numbers soar.

'Embeds' look to life after U.S. campaign
As financially struggling news organizations cut back, reporters assigned to shadow the candidates have become the primary witnesses to the campaigns of John McCain and Barack Obama.

U.S. to decide on release of spectrum
Technology companies say freeing up the spectrum could be used by a new array of wireless gadgets and spark innovation and investment; traditional media companies oppose the plan, which appears headed for approval.

Viacom's chairman, Sumner Redstone, could be losing in Mortal Kombat
At 85, Sumner Redstone may be the world's oldest video game addict, but there has been speculation that a bad bet on a game maker could help loosen his grip on a great media empire.
- Drop in advertising pushes Viacom net down 37 percent

Campaigns in a Web 2.0 world
Not since John F. Kennedy's win in 1960 has changing technology had such an impact on the political campaigns and the organizations covering them.
- Yahoo news is bracing for a day of heavy traffic
- "Campaign embeds" hitting end of tours

Social networking benefits from financial crisis
Executives turn to online forums to share their experiences of the credit crunch.

Give me a second, I'm booting up
Laptops are increasingly used for checking things online quickly - much like PDAs and smartphones are. Does that mean 45 second start-up times are too long?

Panasonic in tentative deal to buy Sanyo
The heads of Panasonic and Sanyo have agreed in principle to a deal that would see Panasonic take over Sanyo and make Panasonic the top electronics company in Japan by revenue.

Sony is latest to report profit drop as shares take beating
Sony has joined a procession of Asian exporters reporting lower earnings in recent days. All have blamed drops in global - particularly American - demand.
- Toshiba reports loss from glut in chip market

2 rivals in talks to finance 'Tintin' films
The elaborate, two-film "Tintin" series planned by Steven Spielberg and Peter Jackson may find its financiers in a partnership being forged by Sony and Paramount.

Sun Microsystems reports $1.7 billion loss and falling sales
As Sun Microsystems reported dismal sales and a large charge on Thursday, it was clear that the company was coming under increasing pressure from Wall Street to do something radical.
- Motorola to cut 3,000 jobs and delay spinoff

MTV cuts deal to use Beatles songs in video game
MTV Networks and Apple Corps said that the hits by the long defunct band would be used in an "interactive music-making game." Terms of the deal were not disclosed.



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