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Political advertising not so easy: Controversy rises over BJP Delhi election campaign
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BJP’s campaign for Delhi Assembly elections is already attracting media attention and not all of it that the party would like to be involved in. BJP (Delhi Pradesh) had been in talks with various agencies and creative directors for its Delhi election campaign. Now, the creative heads inform that BJP as not hired any of them for the campaign, but have given the work to an agency called The Hive instead. What’s more, it is alleged that The Hive has ‘lifted’ the creative ideas made during the presentations and is claiming them to be their own.
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Marathi GEC Star Pravah to debut on November 24 with eight shows
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Star Pravah, the new Marathi general entertainment channel from Star India, is all set to go on air on November 24. Along with its driver show ‘Raja Shivchatrapati’, Star Pravah has lined up eight original shows in its prime time band throughout the week.
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Flashed Yesterday: Lodestar Universal bags Rs 35-cr media duties for ING brand campaign
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Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.
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Graphisads bags 5-year OOH advertising rights for Srinagar Airport
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Delhi-based outdoor media owner Graphisads has bagged the OOH advertising rights for the Srinagar International Airport. The contract is for a period of five years and includes exclusive advertising rights for both within and outside the international and domestic terminals. The contract is valued at Rs 7-8 crore.
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NDTV in pact with UK’s ITV to distribute Granada TV in India
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NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary shows such as ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, and ‘Airline’.
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Kareena joins Saif, Juhi and Dhoni as brand ambassador for Pepsico India Foods
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PepsiCo India Holdings (Frito-Lay Divison) has roped in Kareena Kapoor as the brand ambassador for its snack food products. Kapoor will join Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for PepsiCo’s snack food products.
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Channel [v] goes ‘Full On!’ with new game show
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Channel [v] has brought on a little bit of, what it calls, ‘Indian madness’ with its new game show ‘Bingo (V) Full On!’, which went on air from October 31. The show airs on Fridays, Saturdays and Sundays at 7-7:30 pm. The channel has come with a campaign called ‘Ye Hai Indian Pagalpanti League’ to promote the new show.
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Radio Mango joins hands with Kochi Police to launch ‘Traffic Infoline’ On Radio Channel
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Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.
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BPL Mobile on a ‘sacred’ mission with Mantras@café On iZone
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Keeping in mind the festive season, mobile service provider BPL Mobile has launched ‘Mantras@Cafe’, which offers over 80 mantras in eight broad categories for all occasions and needs.
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| News
from latest issue of impact |
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'Diversify or Die'
With a career spanning twenty years in media,
Mediaedge:cia’s global CEO Charles
Courtier could be credited for putting
the firm on rock-solid pedestal and enabling it
to grow and expand base in more than 80 countries
across the globe. It was under his leadership
that MEC was named Global Media Agency of the
Year by both Adweek and Advertising Age, in 2006
and 2007. With a clear focus on diversification,
Courtier was the brains behind launching specialist
divisions as MEC Interaction, MEC Access, MEC
Retail, MEC Bravo and MEC Entertainment over the
past six years. Courtier’s tale doesn’t
end there. In an exclusive chat with impact's
Devesh Charan, Charles talks
of his vision in fostering MEC’s growth
in the global market, including India, which he
presumes is the world-beater in the media and
communication world. Excerpts...
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| MEN'S
MAG MUSHROOM
The
mystery of the metrosexual man has been delved
on for years now. The said new breed that was
just as conscious of looks; who and what he was
seen with; knowledge on what was in and what was
not and perhaps even tips on socialising and hobnobbing,
as the woman next door. There were men who were
in that segment already, and there were men who
wanted to join that segment. The net impact of
all this – lifestyle brands and products
just for men, and the emergence of media dedicated
to this new fast growing breed.
more...
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