Get guidelines and tips to help your organization streamline and optimize its sales and marketing processes to help you reduce cost of sales, improve lead qualifications, accelerate time to market, better manage your opportunities, and deliver revenue faster. Hear SAP's Jim Christen discuss new and innovative ways to evaluate your lead-to-cash operation and improve its efficacy and efficiency using customer relationship management tools and techniques. Learn how you can make improvements in your sales and marketing processes that can deliver better results immediately