October 30, 2008
Olly Wehring, Managing Editor

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The just-drinks interview - John McDonnell, Patrón Spirits Company [MEM]

Consumer markets may be bracing themselves for the impact of the economic downturn, but Patrón Spirits Company has no intention of being deflected from its marketing-led growth strategy. In this month's just-drinks interview, Olly Wehring found John McDonnell, Patrón's chief operating officer, in bullish mood, determined that his company will defend the position it has built through continued investment.

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• US: Bacardi buys into Patron Spirits Company [REG]
• US: Patron Spirits acquires Ultimat vodka [REG]

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• Personalised Alcoholic Beverages
• COMMENT: Bottled water hit by the crunch
• RUSSIA: Moscow mulls Georgian wine truce

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• Regional Sales Manager - Midwest - FIJI
• Customer Marketing Manager - UK
• Range & Planning Manager - UK

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• The just-drinks interview - John McDonnell, Patrón Spirits Company [MEM]
• US: Charges drag down Q3 profits for Coke Consolidated [OPEN]
• FRANCE: Absolut drives sales for Pernod Ricard in Q1 [OPEN]
• US: Coca-Cola extends water efficiency targets [MEM]
• JAPAN: Cost cutting boosts profits for Asahi in year so far [OPEN]
• US: Diageo gives Jose Cuervo 'notorious' push [MEM]
• UK: Heineken launches global campaign for Bond [REG]
• UK: Together Health develops 'lifestyle shots' [REG]
• UK: Burn Stewart relaunches Deanston single malt [OPEN]
• US: Brown-Forman offers Woodford Reserve addition [REG]
• US: Remy Cointreau launches US Remy Martin campaign [REG]
• UK: Bruichladdich lines up five new whiskies [MEM]
• UK: Pernod Ricard releases 1999 Mumm vintage [REG]
• MEXICO: FEMSA reports fall in Q3 net income [OPEN]
• UK: Kingsland develops "green" Balance Box [MEM]

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• USA Wine Market Landscape Report 2008
• Report package: just-drinks'/The IWSR's global market reviews of: world whiskies, malt whisky (download)
• Global market review of world whiskies - forecasts to 2012 (download)

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• The just-drinks interview - John McDonnell, Patrón Spirits Company [MEM]
• The Losh Cause: Wine firms may rue chasing volume [MEM]
• Focus - Georgian winemakers unfazed by Russian embargo [MEM]

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• Cannes - photographic evidence
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• Tom Flocco - Bye bye Beam

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Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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