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There are only a few prerequisites for becoming a part of part of Movember. One: you've got to be a clean shaven guy at the start of the month. Two: you should have a strong desire to raise money to help eradicate prostate cancer. Three: you have to be willing to grow a mustache. If you meet these three requirements, navigate your way to http://us.movember.com/ and become a "Mo Bro." It's great to see a movement that started in Australia four years ago spread its way around the world and explode in popularity, chiefly a result of WOM (that being both word of mouth, and word of mustache).
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John Bell summed up the situation in the marketing world quite effectively, "the economy has tanked and only the most efficient marketing means will survive." Such an economic climate necessitates being able to explain word of mouth marketing (WOMM) in a straightforward, accessible manner. To help everyone accomplish this, Bell has offered us four tips from Mark Weiner's book Unleashing the Power of PR, that he argues apply to WOMM as well. For anyone affected or troubled by the situation on Wall Street, we suggest at least a cursory reading. If marketing expenditures should in fact decrease in the upcoming months, it's important to able to explicate the merits of WOM, and in a quick, brief fashion.
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WOMMA member Affinitive's Bob Troia has written up on the important interrelated relationship between the terms "social capital" and "social currency." Social capital, explained to be " 'investment in social relations with expected returns in marketplace,' " is basically the power of who someone is. If Michael Jordan has social capital, Jordan Michael (who?) does not.
Social currency, defined as "the value of exchange of information," is simply put, the power of knowing something. When you're the only person who knows about an amazing video on YouTube, that video has a high amount of social currency. When the video goes viral, and everyone and their neighbor knows about it, it's lost a good deal of social currency. Knowing how to balance these two phenomena is integral when developing your word of mouth strategy. Read the full post after the jump.
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A new study released by WOMMA member company the Keller Fay Group indicates that, from 25,142 consumer conversations, Coca-Cola is the most "talked-about brand in America." Its chief rival Pepsi, came in fourth place, following the competing phone companies AT&T & Verizon. Considering that for many people, cola is not in an of itself a "buzzworthy" topic, credit Coca-Cola for working hard to generate word of mouth coverage. Said Gerry Khermouch, editor of Beverage Business Insights, " 'They've been working [word-of-mouth] channels pretty adeptly, and clearly have learned a great deal since turning their corporate nose up at all the Diet Coke/Mentos experiments a couple of years ago.' "
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The Guardian has upgraded their RSS (Really Simple Syndication) feeds, and now are offering full text of their articles in the RSS feed. For most major media companies, this is an unheard of proposition; that being offering entire unabbreviated articles in the RSS feed. There is a catch, however. The Guardian has included advertisements in the RSS feed. That, says Scott Karp of Publishing 2.0, "defeats the entire purpose of RSS!"
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