SharewarePromotions Competitive Edge Newsletter

Welcome to Issue Eighteen of the Competitive Edge Newsletter.

Selling online means that you rarely meet your customers face to face. So the only way to know how well your website is working is through your web server logs.

The good news? There's no shortage of software to make the job easy for you, and even the most basic of tools should give you some level of insight into what your visitors are doing: Which pages they spend time on, which pages act as exits, where your quality traffic is coming from and more.

It's priceless information. So why do so many companies fail to analyse their server logs on an ongoing basis? Why isn't this a top priority for any company selling online?

If you're one of the "I know I should but..." crowd, this month's article is for you.

Read the article at the following URL:

http://www.sharewarepromotions.com/competitive-edge

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The Competitive Edge newsletter is an occasional in-depth look at some of the issues faced by independent software developers today.

If you'd like to comment on any of the information within the newsletter, please email Dave Collins directly at dave@sharewarepromotions.com.

In the unlikely event that you wish to remove yourself from the Competitive Edge newsletter, please go to the following URL:

http://sharewarepromotionsltd.cmail4.com/u/562252/pql4td1/

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http://www.SharewarePromotions.com

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Issue 18, October 2008 - 5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs