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IndustrySpeak: No fireworks this Diwali as ad spends dip 20 pc across Asia
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‘Business is down’, is the general lament heard everywhere. Even Diwali, traditionally a time for heavy spendings, has not been able to lift the market sentiment much owing to the global economic crisis. Assocham data shows a 25 per cent dip in spendings, while according to ZenithOptimedia, ad spends in the festive season has gone down by 40.9 per cent. A recent R3 research also shows a 20-plus per cent cut down on marketing ad spends by top 100 Asian brands from the initial FY09 budget.
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Pitch-IMRB Survey ranks Radio Mirchi, Times of India, Star Plus as India’s Top Media Brands
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With an unprecedented media revolution sweeping the country, and a new media brand being launched virtually every day, which are the media brands that resonate with the masses? The Pitch-IMRB International Survey, aimed at identifying the most popular service brands in the country, also ranked the media brands. And the results are really startling!
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Gearing up for polls, BJP calls for media pitch for Rs 150-cr account
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After Congress party, now the Bharatiya Janata Party (BJP) is all set to appoint an agency to handle its communication for the forthcoming elections. Four agencies had pitched for BJP’s media duties, and after two rounds of presentations, Lintas and GraphicAds have been selected for the final round of presentation for the Rs 150-crore account.
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Unilever appoints Srikanth Srinivasamadhavan as GM-Media Services, South Asia
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Unilever has appointed Srikanth Srinivasamadhavan as General Manager - Media Services, South Asia. Apart from aggressive pursuit of media opportunities in South Asia, he will also play an important role as a member of the Home and Personal Care Leadership Team at Unilever India. The country CCMs in South Asia will report to Srinivasamadhavan.
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Ashish Kaul quits BAG Films & Media as Group COO
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Ashish Kaul, Group Chief Operating Officer, BAG Films & Media, has put in his papers. Kaul has bid adieu to the Delhi-based media Group less than six months of joining it. Kaul had joined BAG Films & Media in April 2008 after a decade-long association with Zee Network.
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Enfatico draws up India plans; Dell remains first priority
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WPP’s Enfatico, positioned as the next generation agency through a global, multi-disciplinary approach to marketing services, is bullish about growth. The agency has recently come up with its first campaign for prime client Dell. The agency is also beefing up its India team.
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FM players plans cracker of a time this Diwali On Radio Channel
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Along with the sporadic sounds of crackers and rockets renting the air, and amid the gifts and sweets buying frenzy, FM radio stations have joined in the joyous celebrations with various contests and special shows. exchange4media listens in to the airwaves to find out what one can expect as part and package of Diwali celebrations on radio.
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News channels celebrate Diwali with a slew of special programmes
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While news channels have been full of reports on the economic gloom all over the world and markets crashing everywhere, viewers can look forward to some respite in the form of Diwali specials on various news channels. exchange4media takes a look at what all are on offer.
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BPL Mobile peeps into the mind of a 13 year old to celebrate 13 years of service
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BPL Mobile has recently unveiled a print campaign that looks at the worldview of a 13 year old as part of the mobile service provider’s campaign to celebrate 13 years in the business. The ad has been conceptualised by O&M Mumbai.
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Zee News highlights plight of child labour in ‘Zara Sochiye’
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Blinded by the Diwali sparklers, it is easy to forget the little nimble fingers that assembled those firecrackers. To highlight the plight of the child labour engaged in the various fireworks factories, Zee News, as part of its corporate social responsibility drive, will be airing a film on child labour in its programme ‘Zara Sochiye’.
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Kasturi TV’s collaboration with Aj Impact Media yields record revenues
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Kannada GEC Kasturi TV has reported advertising revenues close to Rs 12 crore in it very first year of operations. The channel claims this to be the highest revenues clocked through advertising sales for any regional Indian channel in the country till date. Kasturi TV credits its consultant, Aj Impact Media Pvt Ltd, for its revenue performance.
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Print advertising growth up 6 pc during January-September 2008: AdEx Analysis
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Print advertising has seen a growth of 6 per cent during the January-September 2008 period as compared to the corresponding period last year. Non-metro publications contributed to over 50 per cent share of overall advertising in newspapers during this period. Tata Motors was the No. 1 advertiser in print advertising.
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| News
from latest issue of impact |
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Airtel:TAKING TO THE THIRD SCREEN ‘MAGIC’
R Chandrasekar, Bharti Airtel speaks on the thought
process behind the communication of the last entrant
in the highly competitive DTH space
The brand stature that Airtel has achieved today
signifies that the company has been working rigorously
in the last 13 years, since its inception, to
earn its place in the consumer’s life. On
various occasions, Airtel officials have explained
that over the years, Airtel has played its role
in bringing products that had opened up categories
– for instance, the lifetime prepaid initiative
and in launching services such as hello tunes
and song catchers that had redefined the way a
mobile phone was used. In the last year, the brand
has visibly graduated in its communication from
focussing on its offerings to be seen as an ‘enabler’
of relationships – whether between two countries,
father and daughter of young married couples from
small towns to metros.
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| CHANGING
COLORS OF HINDI GECs
For
those who have been in the broadcasting and advertising
industry for the past decade, the current Hindi
general entertainment graphs must be amusing.
What many see as new trends in the genre with
new players coming in and changing the competitive
dynamics, would remind others of what the industry
was witnessing in 2000. As they say, history repeats
and that is precisely what has happened in the
Hindi GEC space. The second generation channels,
especially the youngest – Colors –
have challenged conventional norms and the result
is that today, from a set order the move is back
to ‘first amongst equals’. Even though
Star Plus is still ahead of any of its competition,
does a 20 points to a 40 points difference in
ratings keep it an undisputed, absolute leader
– terms that have been associated with the
channel for over seven years now? Many think not.
Now as ‘Kyunki Saas Bhi Kabhi Bahu Thi’
is all set to wrap by year-end, it surmises the
coming to end of the ‘K’ era, already
making way for the next.
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