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The International Herald Tribune
IHT.com Tech Alert


Paris, Tuesday, October 21, 2008

France looks to save its newspapers
In an effort to find ways to revitalize the industry, President Nicolas Sarkozy gathered more than 140 media experts this month to begin a three-month, government sponsored study of the written press, to look for ways to revitalize the French Fourth Estate.

U.S. spending on gadgets is projected to grow at a slower rate
The Consumer Electronics Association found a drop in the percentage of U.S. consumers expressing an intention to buy video games, cameras, music players and laptops.

Some papers in financial trouble are leaving the AP to cut costs
It remains to be seen whether the recent defections become a major problem for the world's largest news-gathering organization.

Jim Cramer retreats along with the Dow
After years of selling the stock market as a reliable path to riches, CNBC's star stock-picker has received brutal criticism recently from viewers and competitors.

Trading variance in U.S. election predictions raises questions
To the amazement of economists and online bettors, predictions for the presidential election have varied a great deal among betting Web sites.

HSBC sponsors entire issue of New York magazine
Buying most or all of the ads in a magazine has become a popular tactic in recent years as marketers try to stand out in an increasingly cluttered field.

All the celebrities you want, on your cellphone
The cellphone has become the latest medium to feed the appetite for up-to-the-second celebrity gossip.

Office workers, Ivanka Trump is thinking of you
The daughter of Donald Trump has taken to blogging about saving money on lunch.

Energy company cancels planned webcast on natural gas drilling
The online program Shale.TV was an unusual attempt by Chesapeake Energy to create its own news product.

Resolved to keep on marketing, even in tight-fisted times
Attendees of a recent marketing conference could have been forgiven for believing they had stumbled into a symposium for scholars of the Great Depression.

The train is coming. And with it, more ads.
The New York City transit system plans to convert much of its real estate, including tunnel walls, into advertising space.

In the U.S. reality TV is struggling to stay alive
In the United States, series like "Survivior" - once renowned for rejuvenating networks and drawing young viewers - are showing their age. So, too, is the competition-based reality format that has dominated U.S. television for nearly a decade.

Internet lending sites come under stress
So-called peer-to-peer lending, which until recently seemed as if it might offer a reliable source of money in this calamitous economic environment, is now experiencing a squeeze of its own.



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